Everyone is racing to build the best AI agent. But it's the wrong race.
The agent is who answers your ask. The surface is where you ask. Who answers gets better, cheaper, and/or cloned quickly. Where you ask is the enduring moat.
Surfaces are tectonic plates. Surfaces are: WhatsApp, iMessage, the phone in your pocket, the device on your nightstand. They're much harder to get right, and they move slowly. But once they settle, everything else gets built on top of them. They stop feeling like products and moments of delight and start feeling like a core part of your daily life. You have years of group chats and contacts in WhatsApp. You are not easily leaving.
Most of the conversation stays on the agent: the model, the UI, the demo. It's easy to see, so it gets the attention. But a great agent on the wrong surface is an app you forgot you downloaded.
The part I'm most excited about: for the first time since the iPhone, the tectonic plates are moving. Every surface we have assumes you'll operate it. Tap here, open that, scroll. AI means you can just ask. There's a chance to design surfaces from scratch, not bolt agents onto old ones.
So the incumbents keep the chat window. Fine. The real opening is the surface nobody owns yet: the one you never have to open.
In our 2036 day, the most important computer isn't a screen. It's your AI Jarvis: a new device on your nightstand that moved your 9am before you woke up.
In 2007, Steve Jobs turned three devices into one: the iPhone.
Over the next decade, I believe one becomes three: a workstation, an entertainment machine, and a remote control for your life.
Here's a day in your life in 2036 🧵 (1/10)