The only performance-based user acquisition solution that works in harmony with your existing agencies and partnerships.
Sarasota, Florida
- Tweets 5,263
- Following 4,185
- Followers 12,551
- Likes 270
A $45 CPL isn't always cheaper than a $90 CPL.
Finance acquisition teams may be optimizing for the wrong metric, and it's costing them funded accounts. Learn which channels actually produce users who fund, activate, and stay: performcb.com/content-hub/fi…
#financemarketing
34
There's a difference between acquiring customers and harvesting existing demand.
Most brands doing the latter think they're doing the former. See which one your program is actually built for: performcb.com/content-hub/ou…
#performancemarketing #outcomebasedmarketing
35
What if your highest-ROAS channel was the TV in the living room? A leading BNPL app bet on CTV, and it became their #1 revenue source of the month, earning back 100% of media cost within 7 days on iOS against a 15 to 20% benchmark. The couch converts.
performcb.com/content-hub/in…
75
Ready to turn installs into engaged, high-value players? Meet with our team at Global Gaming Expo in Vegas next week to learn how to activate the channels built for your game. Schedule a meeting with Tina Dunn and Sydney Techentien: links.performcb.com/trade-sh…
60
Fresh off the floor at @BusinessofApps New York. 🗽
Great day, great conversations, and a whole lot of alignment on paying for outcomes over installs. Thanks to everyone who traded ideas with us. Until next time, NYC.
#BusinessofApps #appmarketing #useracquisition
43
If you're in remittance, your highest-value moment is the first transfer. So why pay for installs that never get there?
A leading remittance brand tied every dollar to a verified first transfer and has driven 54K+ of them since launch. See how: performcb.com/case-studies/s…
1
43
Next stop: New York 🗽
Walter Long and Jarett Lewis will be at @BusinessofApps New York this Thursday. Want to know which channels are actually driving incremental installs, not just taking credit for them? Grab time with our team: links.performcb.com/trade-sh…
#BusinessofApps
1
37
How many of last month's installs became customers?
If your reporting can't answer that, you're optimizing for the wrong event. Outcome-based programmatic ties spend to funded accounts, not taps. Learn what to measure instead: businessofapps.com/insights/…
#mobilemarketing
29
Judging rewarded traffic by its 2015 reputation isn't caution. It's a blind spot your competitors already use to reach high-intent users at scale.
The channel got fixed. The only question is who uses it first. Read the 2026 playbook: performcb.com/content-hub/in…
#incentivizedtraffic
37
You don't have to rip out what's working to find new growth.
Open a risk-free test lane: shift some budget to channels that only charge you for high-intent users and real in-app actions.
We unpacked the playbook: businessofapps.com/insights/…
#shoppingapps #useracquisition
40
"It's just the market." Maybe. Or, maybe your partner can't explain CAC any other way.
A UA partner with real infrastructure explains rising CAC by source. A partner at their ceiling explains it by market conditions. Learn to tell the difference: performcb.com/content-hub/us…
38
Raising bids on "roof repair near me" buys more competition, not more customers.
We unpacked how to build demand earlier: businessofapps.com/insights/…
#homeservices #leadgeneration #performancemarketing #outcomebasedmarketing
57
An install is a download. A first deposit is a customer. Optimizing for the wrong one is how finance UA fails.
When you scale toward funded accounts instead of clicks, your program gets more efficient as it grows.
Our breakdown's live: businessofapps.com/insights/…
#financemarketing
47
Chasing volume is expensive. Acquiring the right customer is a strategy.
Walter Long is heading to Contact.io to connect with brands who are serious about lead quality, compliance, & smarter customer acquisition.
Book time with Walter: links.performcb.com/trade-sh…
54
Search doesn't create demand. It charges you rent on demand that already exists.
Pre-search acquisition builds the demand - then lets search close it. Stop overpaying for the last click: performcb.com/content-hub/ho…
#homeservices #leadgeneration #performancemarketing
61
Your UA dashboard may have attribution gaps (respectfully).
Every channel claims the win, but which one actually drove installs that wouldn’t have happened anyway? This new guide with @BusinessofApps shares how to find what actually drives verified lift: businessofapps.com/download/…
49
College athletes average a 5.6% engagement rate. Traditional influencers sit at 1.9%.
For app marketers, that makes an athlete two assets at once: a creator who endorses your product &an audience you can acquire directly. Here is how to run it as real UA: businessofapps.com/insights/…
54
More channels feels like growth, but usually it's just a bigger bill for the same customers. Build your mix around outcomes, not activity, so every channel has to earn your spend: performcb.com/content-hub/ma…
#appmarketing #useracquisition #performancemarketing #outcomebasedmarketing
27
Our team had a great few days at Affiliate Summit East, capped off by our private happy hour at The Blushing Bar at Valerie. Thanks to everyone who joined us for an evening of great conversations and meaningful connections.
Until next time, New York. 🍎
44
The future of marketing belongs to those who can predict outcomes - not just measure them after the fact.
That's the conversation we're bringing to marketers and partners at ASE next week. Let's talk: links.performcb.com/trade-sh…
#AffiliateSummitEast #ASE2026 #performancemarketing
41