Head of Brand @ Merciv / Helping brands understand consumers / prev. Otherlife, Pentagram
New York, NY
- Tweets 333
- Following 619
- Followers 144
- Likes 1,793
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Merch Intelligence Report 9/25:
- Fal & @adamho GMC Tote Bag
- @pidgethan and Merciv Jacket Sample
- Gemini Audio hoodie & hat kit
- 1X Knit Sweater & Tote
Fall looks from the techwear scene.
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Merch Intelligence Report 9/25:
- Fal & @adamho GMC Tote Bag
- @pidgethan and Merciv Jacket Sample
- Gemini Audio hoodie & hat kit
- 1X Knit Sweater & Tote
Fall looks from the techwear scene.
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The @cursor_ai app literally tells me to update it every 30 seconds
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Maybe not strict, but still some kickass brand guidelines
design.cash.app/
We don’t have strict brand guidelines at @CashApp
Work like this is why.
We flex the brand to fit whatever we’re building. This was for kids accounts.
Keep a few things consistent. Logo, green, type. Everything else can move.
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Calling a set of tokens and styles from a website a brand system is a gross oversimplification. It also assumes 1) the website was good, 2) it’s representative of the best version of the brand, and 3) all the decisions on the website were intentional brand/design decisions, not a marketer whipping up a templated landing page.
We've been working with the top frontier labs to improve their design model capabilities. Today we're bringing that to your agents.
Introducing our first agent tool: the Brand API.
As the cost of creation goes to zero, and slop floods around us, the challenge is creating things worth existing. Agents need the right tools to craft great things.
This helps gen AI agents solve 3 problems:
- Extract: produce on-brand assets when users already have a brand
- Search: find and retrieve brands for inspiration, from our curated index
- Verify: check their own work against, see what's off brand and how to fix it
Anyone can try it for free today at tastelabs.com/api
Check out the full blog, and case study with @intelligenceco below.
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Before working at startup: 8 hour day feels like 12 hours
After working at startup: 12 hour day feels like 15 minutes
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As a brand/design team, success isn’t about masking anyone else’s lack of taste; it’s about raising the bar for everyone in unison and bringing them along on the journey.
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AI writing dead giveaway of the day: straight vs. curly quotes.
LLMs process text as numerical tokens and therefore don’t use curly quotes. When you’re typing, curly quotes (or smart quotes) are used by default.
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Tip for designers: invest in a custom domain for your portfolio, especially if you’re applying for new jobs. It signals legitimacy and is usually fairly inexpensive.
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Merciv is hiring a brand designer.
It’s a role that is, naturally, extremely important and exciting to me.
We’re looking for someone who brings a strategic, systems-driven mindset where it matters, plus a proven ability to execute beyond expectations.
You should feel comfortable translating complex, technical subjects into clear, compelling, and distinct visual applications. You deeply understand the fundamentals, but are comfortable exploring new methods and approaches.
Most of all, you’re intrinsically motivated to do great work.
If that sounds like you, send me a DM or comment below.
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Some of these videos of people fucking with Chat GPT Voice are both hilarious and genuinely provocative performance art
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