I am the L'Oréal Chaired professor of Marketing, Innovation, and Creativity at INSEAD business school. I tweet about #food #marketing, #health, and #wellbeing.
France and USA
- Tweets 2,043
- Following 350
- Followers 2,608
- Likes 234
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Epicurean Nudging – Pleasure as a path to healthier eating, my TEDxINSEAD talk youtu.be/rbZoL4SROIc via @YouTube
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pierre chandon retweeted
🚴♀️ From a bike tour to research, SMU Cox Assistant Prof. Maria Langlois & Pierre Chandon show how nature boosts healthier eating. Discover more about its impact on public health: tinyurl.com/2j354dvw
#SMUCox #NatureInfluence #UrbanPlanning #ResearchInsights #FoodChoices
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pierre chandon retweeted
Nature's nudge: Study shows green views lead to healthier food choices medicalxpress.com/news/2024-…
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Experiencing nature makes us prefer healthier food. That's the conclusion of 5 studies that we published in Communications Psychology, a journal of (where else?) @Nature
nature.com/articles/s44271-0…
@INSEADKnowledge summary:knowledge.insead.edu/respons…
#food #NatureTherapy #nutrition
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@McDonalds just announced it would launch more giant burgers.
edition.cnn.com/2023/12/06/b…
Isn't it time for the food industry to find a way to grow without selling more calories to more people more often and for more money?
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Epicurean food marketing creates value by selling less food but more pleasure. read more here: knowledge.insead.edu/marketi… @INSEADKnowledge
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pierre chandon retweeted
Chocolates are becoming smaller, potato chip bags have more air, and toilet paper rolls are slimming down. We’ve all seen it and we all hate it.
Happy to share my new Marketing Science paper on "shrinkflation aversion" with the world. Preprint here: tinyurl.com/shrinkflationave…
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Newly Accepted Articles 11/23 (3 of 4)
"Shrinkflation Aversion: When and Why Product Size Decreases are Seen as More Unfair Than Equivalent Price Increases" by
Evangelidis, Ioannis @i_evangelidis
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pierre chandon retweeted
Delighted to see our UPFs paper out today. Energy-to-satiety ratio’ (not hyper-palatability) explains why UPFs promote overconsumption.
Ultra processed foods not as 'hyperpalatable' as thought. Participants in @NBUBristol study viewed #UPFs no more pleasant than less processed.🍏Factors influencing liking? Carb-to-fat ratio! Suggests humans programmed to like foods with equal carbs & fat🍽️ bit.ly/3MX4OEG
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pierre chandon retweeted
The legendary, but disputed “bottomless soup bowl” experiment by disgraced researcher Brian Wansink replicates reasonably successfully. psycnet.apa.org/record/2024-… The debate: theguardian.com/science/head…
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pierre chandon retweeted
Maria Langlois @SMUCox & @pierrechandon @INSEADKnowledge investigate the link between socioeconomic status, stress, #obesity and the COVID-19 #pandemic.
Read More: spkl.io/60114qJp7
Subscribe for Free: spkl.io/60124qJpC
#AcademicTwitter
ALT This image shows a microscopic view of COVID-19
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pierre chandon retweeted
Putting taste+pleasure at the centre of the decision of how much to eat and drink can encourage people to actually prefer a smaller portion, not because it’s healthier or because of calories, but because it’s actually going to be optimal from a pleasure standpoint. @pierrechandon
For our latest @areniglobal #podcast, I meet @pierrechandon, expert in behavioural marketing @INSEAD , to explore his latest research on how #Marketing & ideals of pleasure, have their role to play in influencing healthier eating and drinking behaviours.
bit.ly/pierrechandon
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pierre chandon retweeted
Did you know that enjoying your food is actually a surefire way to eating healthier and developing better eating habits? @pierrechandon explains why at the #INSEADAlumni Reunion. #INSEADReunion @INSEAD
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pierre chandon retweeted
Healthy eating choices, like other health-related decisions, only work if the behaviour is repeated.
@pierrechandon #HealthyEating
knowledge.insead.edu/marketi…
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pierre chandon retweeted
The sobering fact is that the less advantaged among us are more vulnerable to #stress, weight gain and a whole host of adverse health outcomes.
@pierrechandon #inequality #healthequity
knowledge.insead.edu/respons…
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Why is obesity so much more prevalent among underprivileged people? Stress.
To learn more, read this summary of my new article, co-authored with Maria Langlois from @SMUCox (as part of her @INSEAD Ph.D.) knowledge.insead.edu/respons…
#inequalities #stress #food #health
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News about aspartame will push food brands to claim to be healthy “by nature” rather than because they have removed something bad or added something good, an important distinction @andre_quentin Kelly Haws & I studied: insead.edu/sites/default/fil… independent.co.uk/life-style…
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Happy to be presenting my research @GDInstitute. Access the publications and blogs at pierrechandon.com
#foodinno2023 #food
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pierre chandon retweeted
The food industry wants consumers to eat healthy – but how does it make that happen?
tinyurl.com/yc74yce7 | Pierre Chandon @pierrechandon @INSEAD via @TheNationalNews
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In this short blog, I summarize the results of my latest research showing how the food industry, by focusing on food as pleasure rather than food as fuel, can better align business and health goals: knowledge.insead.edu/respons…
Link to the academic paper: insead.edu/sites/default/fil…
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pierre chandon retweeted
It was a pleasure to meet one of best known researcher and case writer, Professor @pierrechandon in Paris and having discussion on the wonderful work he has done at INSEAD and across the world.
Look forward to explore and work on number of initiatives w…lnkd.in/d2nmhu-G
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Interesting meta-analysis showing that interventions framed to eat more of healthier food items are more likely to influence consumers than interventions framed to discourage from eating unhealthy food items journals.sagepub.com/doi/abs… #NatalinaZlatevska
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