I received a cease and desist for our company logo, so we turned it into an opportunity to rebrand.
A few months ago, I received an email from a large consumer company with a legal notice that our logos looked too similar.
They were generally civil but insisted that we discontinue the use of our existing logo.
In truth, this was mildly amusing to me given our logo's origin: a few years back during YC, I just typed "porter" in Figma using one of the default fonts (Montserrat).
It was never meant to be a real logo, but we figured it wouldn't make or break Porter.
Fast-forward to the present and I guess enough folks have heard about us for a large player in a different industry to care.
At the end of the day, what really matters as a devtool company is your product, but a brand can set the high-water mark that you aspire to with everything else you do.
We wanted the new identity to exemplify our more flat, graphic-leaning taste while featuring composable elements (or "atoms") that mirror how we think about compute.
In retrospect, I'm really glad this happened and served as a forcing function for refreshing our brand.