While my son was blowing out the candles on his 10th birthday cake, I was knee-deep in a Salesforce export
Merging 14,000 duplicate contacts so our sales team could finally stop calling the same lead three times a week.
People will tell you “family comes first.”
And they’re not wrong.
But sometimes the pipeline comes first too.
Because clean data is the foundation of every relationship — including the ones you have outside of work.
I missed the cake. I missed the photo. I missed the group chat with my wife and her family asked where the f*&% I was.
But I didn’t miss the opportunity to build a system that will help my team close more deals, hit their number, and maybe, one day, not have to miss their family events.
That’s the trade. Not always glamorous. Rarely celebrated. But necessary.
The CRM doesn’t organize itself.
Who else has had to choose the spreadsheet over the celebration lately?
Drop a 🔥 if you’ve been there.