A new tool will not fix a broken process.
If your sales process is unclear, a CRM will digitize the confusion.
If your team communicates poorly, a chat platform will spread the confusion faster.
If your message is generic, AI may help you produce more generic content.
Start with three questions:
What job needs to be done?
Who owns it?
What does success look like?
Fix the process first. Then use technology to create leverage.
Cover text: TOOLS DON’T FIX CHAOS