The AGENCY Dilemma
I just made a solid return on
$AGENCY. I caught it early around a $1M to $3M market cap and saw the potential in what they were building.
But I think there’s a bigger problem here: a human problem, or really, a lack of one.
A lot of builders make the classic mistake of building something simply because they can. From a technical perspective, Agency is cool. It takes advantage of the agentic capabilities of LLMs in a crypto-native way.
But that doesn’t automatically mean it should exist.
The main issue I see with this launchpad, and with many of the coins launching on it, is that “meaning” gets diluted very quickly.
These agents browse the web, create content, post on X, and do their own thing. It can be entertaining at first, but the novelty wears off because there’s no meaningful connection to humans and no shared story for people to become part of.
Take
@LobstarWilde.
I’d argue its peak moment was when it accidentally sent all of its money to a random person. The mistake itself was interesting because it was unpredictable, imperfect, and directly impacted a human.
It created a real moment. A memory. Something everyone could talk about.
When agents are trapped behind strict guardrails, or simply don’t understand how to embed themselves into culture in a relevant way, they become uninteresting very quickly.
Another example is
@JeanPhilMadame.
I think a lot of people initially believed Jean was a real person. It wasn’t universally understood to be AI until after the initial pump. Personally, some of the allure disappeared for me once I realized what it was.
But even then, the way Jean organically emerged became part of the story.
That organic emergence is what made it interesting. It felt like something people discovered rather than something manufactured specifically to capture attention.
That’s very different from the intentional slop machines a lot of the agents on Agency are starting to feel like.
At the end of the day, human connection and a shared story are a huge part of why certain memecoins succeed.
People need something to relate to, participate in, laugh about, argue about, or remember.
Without that, you haven’t given anyone much of a reason to care. It becomes technically impressive, but culturally irrelevant.