RH Fardin
@rh_fardin

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rhfardin.com
Joined December 2020
86 Photos and videos
Article

OATLY SOLD THE COFFEE BEFORE THE CARTON

In 2017, Oatly brought its oat milk to the U.S. and aimed at independent coffee shops first. Not the supermarket aisle where most beverage brands would fight for a place. Picture the problem from the
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Friday, 4:58 PM: “almost done.” Monday starts with everyone waiting for the file.
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Video Editors are COOKED! Opus 5.5 made this for me. Just made the video in an hour. 1 Shotted.
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Article

NIKE DIDN'T NEED THE WHOLE ROOM

In September 2018, people filmed themselves destroying Nike shoes they had already paid for. Nike had put Colin Kaepernick at the center of its 30th-anniversary “Just Do It” campaign. He had knelt
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Bought another planner. The one task you keep moving between pages is still there.
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“Cancel online” somehow becomes “call us during business hours.” Funny how the checkout never needed a phone call.
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Article

BMW MADE PEOPLE DOWNLOAD ITS AD

On April 26, 2001, BMW put Clive Owen behind the wheel of a 740i and released “Ambush” on the internet. You could go to the site and watch a car company’s short film. Or download it, which was a
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four meetings, zero decisions. But yeah, calendar looked impressive.
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Article

OREO BUILT THE POST BEFORE THE BLACKOUT

The Superdome went dark during the third quarter of the 2013 Super Bowl. For a while, the biggest live audience in American advertising had no game to watch. It had phones. Oreo had bought a
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invoice sent Monday. “just circling back” Thursday. payment lands 19 days later. congrats, you gave them a free loan.
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Article

DE BEERS MADE RESALE FEEL WRONG

Late one night in 1947, copywriter Frances Gerety wrote four words for De Beers: “A diamond is forever.” That line did far more than make diamonds sound romantic. It made selling one feel a little
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five-star review: “great service.” okay… what did you buy?
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Article

ELF TURNED ITS NAME INTO A SONG

On October 4, 2019, e.l.f. Cosmetics launched a TikTok campaign around a song nobody had heard before. No celebrity hit to borrow. No product demonstration squeezed between dance clips. The brand
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webinar opened with “no pitch.” slide 12: book a call.
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Alarm at 6. Snooze at 6:01. Big plans again by lunch.
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Article

AERIE STOPPED FIXING THE MODEL

On January 17, 2014, Aerie announced a spring campaign using unretouched model photos. That sounds almost ordinary now. It wasn't then. Lingerie advertising had trained shoppers to expect the same
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they only text when they need something. you still answer in 12 seconds.
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Article

POPEYES STARTED A WAR WITH TWO WORDS

On August 19, 2019, Chick-fil-A tweeted a little equation about its chicken sandwich. Bun. Chicken. Pickles. Then the important word: original. Popeyes had launched its own chicken sandwich one week
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calendar says deep work. Slack says online. guess which one won.
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Article

COSTCO NEVER MOVED THE HOT DOG PRICE

In 1985, Costco parked its first hot-dog cart outside a warehouse and charged $1.50 for a hot dog and soda. More than 40 years later, the price still has not moved. That looks ridiculous if you
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