Founder Fobet Media - Media Company For Top 1% Businesses | Scaled 2 Startups To 8-Figures each | 3M Followers Across Platforms | Podcasting India’s Best Mind
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5 years ago, I was studying for UPSC in a Tier-3 city in India.
Today, I run an 8-figure business with an office in Dubai.
You might think someone paid for it.
Or my family had a business.
None of it is true.
Here’s what actually happened in last 5 years:
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Creator economy shouldn’t be the next Puneet Superstar.
No hate to his content contribution, but for creators building a niche audience, this is for you.
Because being impossible to ignore for a week is very different from being valuable for 5 years.
Puneet can become relevant overnight because his content is built for virality, recognisability, and internet culture.
But if you're building a business around your knowledge, taste, opinions or expertise, you need something much bigger: the cliche word- Consistency!
It's why a business creator can make a boring SaaS product interesting.
It's why a psychology creator can talk about something you've heard 100 times and still make you stop scrolling.
And it's why some creators can work with the same brands repeatedly without their audience feeling like they're watching an ad. Take Komal Pandey and Ritvi Shah, for example.
The creator economy is getting big enough for brands to notice this difference.
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Before I had a team of 50, I once fired the entire office & cried back home.
Before I built an 8-figure business, I watched 3 other businesses fail.
Before I crossed 1 million followers, I was an introvert who loved being in her bubble.
None of those versions of me looked like the person people see today.
This is very much similar to:
> Amazon launching the Fire Phone
> Zuckerberg betting heavily on the metaverse
> Netflix nearly blew up its relationship with customers with Qwikster
But their mistakes didn't disqualify them from being great founders.
They were just a part of how they became better ones.
I think entrepreneurship is often misunderstood as a story of increasing certainty.
For me, it has been almost the opposite (knowing or unknowingly)
The more I build, the more comfortable I become with things not working out, & eventually finding the solution.
When I was young, I used to be in constant anxiety about avoiding failures & doing something beyond.
And I used to think failure was the opposite of going beyond my limits.
Now I think it might be the price of it.
It’s like the X-Y axis, which means: the more you fail, the further you go beyond your limits.
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As an introvert, hosting Ghazal Alagh on my podcast still feels like a dream.
The universe has a wild way of pushing you exactly where you need to be. Thank you for 540,000 subscribers. We are growing day by day. 🥹🙏
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Riya Upreti retweeted
If you are a doctor and you are not making doctor-led content on Instagram, you are missing a huge opportunity.
People on Instagram want to learn about health and medicine from actual doctors. If you are in the medical field and not generating leads through content, I’ll show you how we do it.
We make 25 reels a month for you.
Let’s take a conservative example:
20K average views per reel
25 reels = 5 lakh views/month
10% profile visit = 50,000 profile visits
5% conversion = 2,500 leads/patients
And these are basic floor numbers, not the ceiling.
We’ve already done this with 11+ doctors. And it’s not just about getting patients. A strong doctor profile can bring online consultations, brand collaborations, conference invitations, media opportunities and a much bigger personal brand.
We’ll be posting a detailed case study of one of the fastest-growing doctor profiles that we proudly handle.
If you are a doctor and want to see how we do it, reach out to me in DMs or comment below. We’ll share the case study with you.
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Year was 2021, I with my group of college friends went to a high-end restaurant. I had the booking confirmation voucher on my phone, which I had to show at the entry. I was using a Redmi phone back then, and the screen was broken.
I was about to show it when one of my friends stopped me. He was embarrassed because it was a high-end restaurant and I was about to pull out a broken phone.
It hit my ego. I felt bad. I was just 19.
That moment triggered something inside. I remember thinking, it’s your time now. Take this personally. Don't let this go.
Five years later, I’ve built a content ecosystem, built Fobet Media, done 8-figure sales. Got the most expensive phone and things I had always wanted.
People say you should leave your ego. And I agree that an unhealthy ego can destroy you. But sometimes, ego is the fire that pushes you to become the best version of yourself.
That hunger to prove yourself can push you where no self-help book or Sandeep Maheshwari video can.
Not having any ego can kill your ambition. You need that little bit of ego. Just learn to turn it into fuel.
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I built an entire business and gained 5 lakh IG followers in just 28 days, being a mumma's girl.
It was my mom who pushed me to post my own content, not just our podcast with other guests on Instagram.
Back then, I was so underconfident, but I posted anyway & one reel crossed 7M views, later crossed 30M views & this continued with all of my videos.
I am glad I idolise them, listen to them, spend time with them, and trust their advice over anyone else's.
Parents are not God. Stop treating them like one
India has somehow turned parenthood into divinity - ‘Maa-baap Bhagwan ka roop hote hain’ No they are not.
Becoming a parent is not an achievement. It is a biological process. Having a child does not suddenly make you intelligent, educated, wise or morally superior.
I have a friend I've known since childhood - I know exactly what kind of person he is. I know his habits, his stupidity, his flaws and the terrible decisions he has made.
He got married. Now he has a son. So what happened overnight? Did childbirth suddenly make him wise? Did becoming somebody's father upgrade his intelligence? Did all his flaws disappear? No.
He is exactly the same man. The only difference is that now there is a child who has been socially trained to believe that his father is somehow 'God'. That is absurd.
If you were immature before becoming a father, you are still immature after becoming a father. A baby does not arrive with a certificate of wisdom for the parents.
Parenthood gives you responsibility. It does not give you divinity. It does not give you unlimited authority over another human being. And it definitely does not make everything you say correct.
Then comes the classic emotional argument - If your parents hadn't given birth to you, you wouldn't even be here saying this. Correct. But you never asked to be born. Having a child was their decision, not yours.’
You wanted a family. You wanted children. You wanted your bloodline to continue. Whatever your reasons were, you made that decision. The child does not owe you lifelong obedience because of a decision you made before they even existed.
And this is where Indian parenting becomes deeply problematic. Too many parents don't raise children to become independent adults, they raise them like assets.
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This was my 60th stage performance.
I’ll share 4 secrets about public speaking nobody tells you.
No matter how good you are, if you can’t lead or speak in public, you’ll struggle to become a leader.
After 60 stage performances, these are 4 things that helped me get better at public speaking:
1. Speak slower than you think you should.
When you’re nervous, you naturally start speaking faster. Slow down. It makes you sound more confident and gives you time to think.
2. Memorise your first 10 seconds.
Hardest part is starting. Know exactly what you’re going to say in the first 10 seconds. Once you get through that, the rest becomes much easier.
3. Pause.
You don’t have to fill every second with words. A short pause makes your point stronger and gives people time to absorb what you said.
4. Practice on stage, not in your head.
You can watch 100 videos about public speaking, but nothing replaces getting on stage and doing it.
And if it’s your first time, don’t worry about being nervous, losing your flow, or making mistakes.
It’s normal.
Don’t stop. Do it again. Then do it again.
Your 2nd or 3rd time will be better. By the 4th, you’ll notice the difference.
And after 10 times, you’ll thank yourself for not giving up after the first.
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My cofounder Vibhav comes from IIIT Guwahati. I didn’t finish college. I dropped out at 19 to start a business.
Today both of us are running an 8-figure company from the same table.
Society will tell you there is only one road to success: study, get a job, get married, have kids. But two people don’t have to follow the same path to success.
Not everyone has the privilege to start from the top or have the same journey to success. But the hard work you put in between can change the fortune of your next generation and can land you with people who are way, way ahead in life.
Ritesh Agarwal, Nikhil Kamath and many others have proved this.
If you come from a less privileged background, you can talk about that till your late 20s. But after that, you are responsible for where you are.
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A Bengaluru CEO has announced that his company will no longer hire male candidates from Uttar Pradesh, Bihar, Rajasthan and Madhya Pradesh.
Decision came after a employee from one of these states was fired following allegations of abusive behaviour towards female colleagues. The CEO said workplace safety was the reason behind the decision.
But I don't think this is the right way to deal with it.
This is discrimination. One person's behaviour cannot define everyone from a state.
People are different. You can't judge someone's character, behaviour or values based on where they were born.
I have a team of 100+ people. They come from the South, North, East and West of India. I have never seen someone's state determine whether they will be a good employee or a bad one.
If someone behaves badly, deal with that person. Improve the hiring and background-check process. Put proper workplace policies in place.
But banning an entire group of people because of one person's actions doesn't make sense.
This is not a good step.
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You must have seen this account on Instagram. He is one of the fastest-growing doctors on Instagram.
He spent 2 years building the account and had just 5K followers when we took over. In the next 20 reels, we added 135K+ new followers. He now has 160K+ followers.
In the last 30 days alone, the account has reached 30M people.
This is what we do, and this is why we charge ₹4 lakh/month. We have the confidence to guarantee results because we know what we’re doing.
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We charge ₹4 lakh a month for personal branding.
At the same price, you can argue that you could hire an entire team.
Yes, you can.
But can that team deliver results like this?
100K followers from just 100 posts.
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Welcome our new Chief Happiness Officer, Content!
This is our Gen Z way of coping with work pressure & client deadlines. I loved seeing my team take out 10 minutes to play with Content to pump their mood.
Content has officially become Fobet Media's favourite employee. 🐶❤️
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One of my clients is one of India's biggest real estate builders.
We did a podcast-style shoot with him that generated 500K+ impressions. The client repurposed the content into short video ads, which generated leads and around 50 confirmed bookings.
One flat costs ₹1.8 crore.
50 flats × ₹1.8 crore = ₹90 crore in sales.
Now imagine the power of social media.
They invested not even 1% of that potential revenue in branding and generated this kind of outcome.
This is what happens when you stop treating social media as just a branding exercise and start treating it as a business investment.
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My manifestation came true with 5L followers gained before my birthday.
I wrote this letter in July to myself & fast forward to now, I celebrated my birthday on 14th September with 1.5 million people on Instagram.
I know what I’m capable of & I work for it. That’s the secret to all my achievements. 🧿
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The last phone I had before my first iPhone was a Redmi Note.
Like any teenager, I wanted to buy an iPhone.
Obsession was so strong that I started looking for ways to make money.
I wasn’t thinking about starting a business or building something big. I just wanted an iPhone.
But while trying to make enough money for it, I started enjoying the process of making money.
My first few thousand rupees felt different when I knew I had earned them myself.
That made me want to do more.
The iPhone was the reason I started looking for ways to make money, but along the way, making money became the bigger goal.
Years later, I ended up building an 8-figure business.
It still makes me laugh when I think about it.
Sometimes the reason you start doesn’t have to be a big one.
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I learnt swimming and driving quite early in life. And it has been one of the best decisions my parents made for me. They never looked at these basic skills as luxuries.
For a lot of women around me, that's not a small thing. So many of us grow up being told to wait for our father or brother to drop us. Knowing how to drive means you're never fully dependent on someone else's schedule, mood, or availability. Knowing how to swim means you're never fully at the mercy of water.
Swimming or driving hasn't helped me in my career. But it has made me smarter than women around me. It has built a kind of quiet confidence in me that shows up everywhere else: in how I negotiate, how I travel alone, how I make decisions without needing a co-signer.
If you have daughters, nieces, younger sisters, teach them early. It's not about swimming or driving but about never letting them believe they need someone else's permission to move.
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Oracle has again started sending layoff notices citing. This comes after the company already cut around 21,000 jobs last year.
People in India are more far-sighted than they get credit for. That’s why you see thousands of people in places like Rajendra Nagar preparing for UPSC, CGL, PCS, CHSL, Bank PO and other government exams.
No matter how much the private sector pays, job security, mental peace and social prestige matter more to many Indians. For a lot of people, those things are worth more than a higher salary in pvt sector.
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