How to test an offer?
Wrote about this a bunch of times (search my timeline) but... seems to be an evergreen so here we go.
This is how we do it, I would suggest that you do it in the same manner. But at the end of the day it is your time and money....so you do you.
--Day 0--
CBO, broad
starting with 20-30 ads at least
statics - can be canva or generated in gpt
videos - we mostly start with ai ugcs
images - (headlines on colored background, or iphone-like notetaker background
adsets structure - does not matter, we split it into group by type / or angles, just for ease of management
Budget +/- 2-4x CPA
Example
- offer is $200 CPA, start with $200 and monitor the metrics first
- offer is $10, put a $80-100 on it
Budget management is key when starting out
--Day 1--
+ 15 more ads, in NEW adset, avoid adding ads into existing adsets
Decision time
- Ad spend 1-2x CPA but no cvr? Probably a clickbaiter that lures in curiosity clicks, consider for cut
- Ad made a CVR? Analyze and make more variations
- Ad did not spend? Shitty ad
But what if FB spent all my money on Ad 1, and I made no cvrs?
That is because all your ads are bad, and FB just picked the one that is not-that-bad, but is still bad.
Pause overspenders, launch new ads.
Continue like that untl you find 1-3 winners