Users weren’t coming back to a SaaS product.
Onboarding had 12 fields, no progress bar, and no guidance.
Just friction.
We redesigned it:
→ 3 steps
→ Social login
→ Guided walkthrough
→ Quick win
Week-1 retention jumped 38%.
Not a churn problem, a friction problem.
ALT workflow, dark, charts, dashboard, platform, analytics, b2b, saas, web design, branding, design, afterglow, clean, minimal