The time is now.
I know it may feel like the harness game or the artificial assistant space is already too competitive.
I actually think none of these spaces have found the "one product to rule them all." I don't even think Anthropic and OpenAI are comfortable in their market positions.
I know there are a lot of big valuation numbers being thrown around, but the key thing to remember when you're this early in a cycle—which we are—is that the exact same product that failed last year could succeed this year.
The biggest advantage small builders have is patience.
I know a lot of builders follow me, and I imagine most of you have four or five different projects you're tweaking and testing every now and then.
The key is to never stop testing them, never stop pivoting them, and never stop adapting as a builder.
The things that were true when you first built them may no longer be true now—even if it's only been four months. Set aside a screen-free day once a month to reflect on this.
Big companies that raise large amounts of money have to show results for that capital. VCs are not the most patient people.
If you're a small builder and you haven't raised money, you have two huge advantages:
1. You can afford to be patient, wait for the right time to strike, and continuously improve your product as the underlying technology changes.
2. Nobody is rushing you to raise more or find their exit liquidity.
Take the time to do your craft. Building a beautiful, winning product is a craft. It takes care—it cannot be rushed.
There are people reading this right now who are going to be billionaires. And they're going to be billionaires because they internalize this message:
Think big.
You have so many more advantages than other people. The only thing holding you back right now is if you think too small—if you build a tiny little piece of the puzzle instead of building the whole damn thing.
Now is the time to think big.
To really think about how you can change entire domains, transform human behavior, and become someone’s favorite every day product.
I know thinking this big can be scary. If you show people your product, they might ask:
"Who are you to think you can build the ultimate assistant, the ultimate operating system, or a completely new way to interact with your computer?"
Who are you? You're the builder.
Like in the Middle Ages, you're one of the builders who is going to construct the great cathedral of our future. You may only be responsible for carving a single granite block to fit among all the others, but you are a builder. You are part of the collective building toward a future that looks completely different
This isn't about achieving transhumanism or some mythical singularity.
Because the more things change, the more they stay the same. This is just another cycle—an exponential jump in what we can do using technology.
You are at the very forefront, even if you don't realize it because you think, "Well, I haven't raised money... it's just me at a computer with a few tokens. There's companies raising millions..."
You really can build anything. You really can learn anything.
Never lose sight of the massive advantage you have.
The time to build is now.