We recently relaunched the
@groundedevs marketing website, cancelling Wix, and rebuilding the prior Wix site from scratch in about 2 days using Claude Code, but that isn't the story here.
Neither is the story that with Claude Code, we made SIGNIFICANT improvements over what the prior Wix site had been, fixing Wix bugs, adding beautiful animations not possible with Wix, rebuilding flat infographics from scratch using pure HTML + CSS so that they actually get picked up by SEO bots, and more.
None of that is the story, nor the point of rebuilding the site.
The story, and the point of rebuilding the site is twofold:
1. I had Claude Code deploy marketing pixels on the site in a granular way that would have been impossible to do with Wix. Then, I had Claude design and deploy a hyper-optimized performance marketing campaign on Google and Facebook ad networks, using images and copy from our website with precision optimization of user outcomes tied directly back to the pixels Claude deployed.
Now, on a daily basis, Claude is able to iterate in a closed-loop system that it fully manages: analyze the performance of the campaigns, adjust the ads, and directly change the website dynamically.
2. We now have a website, which, from a marketing perspective, can be iterated on strictly from natural language, instead of fighting against a 20-year old company's drag-and-drop, constraining UI.
But I guess that all still buries the lead. The real story is that we cancelled our subscriptions to Wix, ClickUp, JIRA/Atlassian, MES manufacturing software, analytics software, NX's managed cloud environment... and rebuilt them all from scratch into a unified "Grounded OS" that powers our:
- Vehicle production schedules
- Inventory management
- Work orders for technicians
- Warranty claim management
- BOM cost tracking
- Grounded-managed cloud Teamcenter/NX environment with virtual CAD workstations
- Sales team conference schedule
- Marketing website, content, SEO and real-time + aggregated analytics
- Sales task & product/software management
- Performance marketing campaigns
I've read tweets from people joking about how "Our $200K software engineer spent a month rebuilding our $20/month SaaS software and now spends 10 hours per week maintaining it".
I reserve the right to decide that everything I described above is a terrible idea and certainly not worth a CEO's time... but it seems like building extremely customized tools precision-targeted to Grounded's business and use cases is benefitting us in an outsized way.
Also, as crazy as this sounds, I think the Foundation Models are still being under-valued.
There are so many software companies and tools popping up that offer AI-powered x,y,z, but so far, in 9 of 10 cases I've come across, doing it yourself with the Foundation Models results in more granular control and customization, leading to more simplicity and better outcomes.
Plus, SaaS tool fatigue is real, and it's pretty great to have everything unified.