The Death of Striving: Vivek’s "Mediocrity" Rant Hit Too Close to Home for Modern America
When Vivek Ramaswamy caught massive heat on Christmas Eve 2024 for saying American youth culture "venerates mediocrity over excellence", he hit a nerve. People called him elitist, but if you look at how this country actually operated before WW2 vs every decade since, he wasn't wrong.
The upper classes will always be fine. The wealthy, the elite, and the exceptionally driven have the resources and network to succeed regardless of what’s "cool."
The people who actually get destroyed by a culture that treats striving as lame are the middle class and the bottom tiers. When a culture decides that putting in effort, dressing well, and trying hard in school makes you a "try-hard" or a "nerd," it strips working-class kids of their sharpest vehicle for upward mobility. That wasn't how America worked until after WW2, and it’s no coincidence that people now complain about the lack upward mobility in America after decades of this ethos taking root.
The decade-by-decade shift away from that pre-war baseline reveals how apathy became a status symbol:
1950s - The Birth of "Cool": Post-war prosperity creates the concept of the "teenager." For the first time, youth culture separates from adult expectations. Rock & roll and the "rebel" archetype take over. Caring about grades gets you labeled a square.
1960s - The Moralization of Dropping Out: Counterculture takes the 50s rebel and gives it an ideology as justification. "Turn on, tune in, drop out." Striving within traditional institutions (school, corporate jobs, civic life) is reframed as becoming a "cog in the system" or "selling out."
1970s - The Cynical Pivot: Economic stagflation and Watergate turn 60s idealism into bitter detachment. Punk rock codifies anti-polish and anti-effort. Presenting yourself sharply or working hard within established channels is seen as a fool's errand.
1980s - Jocks vs. Nerds: Pop culture institutionalizes high school social hierarchies. Caring about academics makes you an outcast (Revenge of the Nerds); effortless charisma and athletic prowess make you the hero.
1990s–2000s - Peak Slacker Ethos: Grunge, skate culture, and pop-punk turn detached apathy into the top social flex. Trying hard at anything gets you hit with the ultimate mid-2000s insult: "try-hard."
Pre-WWII America viewed effort as moral character while post-WWII America turned apathy into a status symbol. It fits Rob Henderson’s concept of a luxury belief perfectly - a status symbol for a post-WWII windfall nation that could afford to act lazy, but a toxic posture for everyone else. Emerging from WWII as the world’s lone industrial superpower gave America unprecedented, nouveau-riche wealth, creating safety nets where the elite could play the detached slacker and still land on their feet. However when working-class kids adopt that same apathy, it strips them of the discipline, sharp presentation, and relentless striving they actually need to build a life
If you are born into wealth, you can afford to play the "I don't care" slacker game and still land on your feet. But for everyone else, trading away the ethos of discipline, sharp presentation, and relentless striving leaves them without a ladder.
I know this because I fell into it. Surfing grew straight out of that 1960s counterculture movement, an ethos built around stepping outside the machine, and I swallowed it whole. In my teens I didn't strive for much beyond the next wave and smoking enough weed to sink a ship. Looking back, I’m not overly impressed with where that attitude left me by my 20s.
Vivek Ramaswamy caught heat because his delivery made people uncomfortable, but he was pointing out a post-modern cultural trap.
BREAKING: Vivek Ramaswamy crashes to a record low in the odds to win Ohio’s governor race.
Democrat Amy Acton now favored at 58%.