Create a landing page that drives results. Here's what the best-performing pages have in common ↓ social.semrush.com/4iQVD9L.

How often does AI recommend your brand compared with your competitors? AI share of voice gives you a way to measure that visibility across ChatGPT, Google AI Mode, and other AI platforms. Learn how to track your share of voice with Semrush and improve it by closing topic gaps, building visibility beyond your website, and strengthening brand sentiment. social.semrush.com/4hIveJY.

Most websites don’t need more content. They need better visibility into what they already have: old pages, forgotten pages, orphaned pages no one has touched in years. Your next traffic lift is already in your library. You just haven’t surfaced it yet. That’s where Semrush SEO Toolkit becomes a real unlock showing you exactly which pages to refresh, fix, interlink, or prioritize. Try it out now: social.semrush.com/4iManXo.

62% of AI citations don’t result in a brand mention. That means earning a citation isn’t enough. For AI visibility, your brand also needs to be present across the third-party sources AI relies on to evaluate products, compare options, and answer questions. That makes AI citation outreach a new part of the SEO: identify the pages AI already cites, find where your brand is missing or misrepresented, and build relationships with the publishers who influence those answers. The goal is to get your brand into the sources AI already uses to evaluate your category. Here’s how to find, prioritize, and act on AI citation opportunities 👇 social.semrush.com/4jlkqmn.

AI didn’t kill SEO. It exposed every page that copied the SERP and added nothing new for readers.

A new marketing role has emerged. The Content SEO Manager didn't appear in our 2023 research. Today, it accounts for 20% of all content marketing job listings in the US, tying Content Creator as the most common title. Our analysis of 1,002 job listings shows the role is built around more than SEO: • SEO is required in ~60% of listings • 43% of senior roles mention AI • 32% expect workflow automation • 58% of senior positions are remote See what employers are looking for 👇 social.semrush.com/4cYgEvs.

We tested nine SEO writing tools to evaluate their effectiveness. Here’s what we found: social.semrush.com/4h84Glk.

Optimize your content for stronger SEO and AI visibility with these 20 practical tactics 👇 social.semrush.com/3Tpgw1b.

Search and AI are moving fast. But how much is user behavior actually changing? 👀 The latest State of Search Q2 2026 report looked at real user behavior across 10M of desktop users in the US and Europe. A few findings: -Traditional search is still going strong, even as AI use grows. -ChatGPT remains the leading AI platform, but Gemini and Claude are catching up. -People are searching with longer, more detailed questions, and using search more to learn and compare. Read the full report 👉 social.semrush.com/4cYGyPB.

Your brand can be everywhere in the conversation and still be missing from the answer. Join @Semrush + @emplifi_io on Oct 1 to unpack the citation gap—and how social + SEO teams can connect social buzz with search and AI visibility! social.semrush.com/3SWzex4.

Getting mentioned by ChatGPT isn’t enough. You also want those mentions to be favorable and your brand to be cited as a source. See how Tally, Patagonia, Garmin, and SentinelOne built visibility and trust in AI answers, plus a four-tactic playbook you can start using now. Watch the breakdown 👇 social.semrush.com/4AwFE71.

If you’re trying to earn visibility in AI-generated search results, here’s where to start: our 6-month playbook template 👇 social.semrush.com/4xIL0t8.

Cloudflare is changing the tradeoff between AI training and search visibility. Its new Disallow AI Training setting lets website owners opt out of AI training while keeping Google, Bing, and Apple crawlers available for search. Cloudflare says 17% of sites on its network already use some form of training block, compared with fewer than 1% blocking search bots. Early data shows the change may also affect AI search access. In SeenSure’s test of 1,046 websites, OAI-SearchBot refusals among Cloudflare sites fell from 16.9% to 3.0%, while GPTBot refusals increased from 18.9% to 22.0%. The key point for SEO teams: blocking AI training does not determine whether your brand appears in AI answers. Search indexing, model training, and AI retrieval are becoming separate controls, so marketers need to monitor each one independently and measure how crawler changes affect AI visibility. Track your AI mentions and citations before and after changing your settings. social.semrush.com/4hnPKOX.

Looking to take your SEO beyond the fundamentals? Explore advanced strategies for stronger search performance in 2026 ↓ social.semrush.com/4yMcDCy.

Here are 16 Semrush MCP use cases you can run in Claude or ChatGPT, with ready-to-use prompts for SEO, competitive research, content optimization, diagnostics and more 👇 social.semrush.com/4AnNsIl.

In AI search, structure is signal. Semantic HTML is one of the clearest signals you can give 👇 social.semrush.com/4jk8wcp.

AI visibility data becomes more useful when you turn it into clear, repeatable reporting. Use this 6-step framework to audit your brand and communicate findings across marketing, PR, and leadership: 1. Benchmark overall visibility – measure mentions, share of voice, and competitor presence. 2. Identify cited content – find which pages AI systems use and where your brand is missed. 3. Find topical gaps – uncover prompts where competitors appear but your brand doesn’t. 4. Analyze brand sentiment – evaluate how AI platforms describe your brand and identify perception gaps. 5. Assess external sources – track third-party domains shaping AI answers and brand recommendations. 6. Check technical readiness – identify site issues that affect AI access and content interpretation. Turn scattered search signals into measurable priorities and clearer decisions 👇 social.semrush.com/4AxXaYE.

Schema markup gives search engines and AI systems more context about your content. By defining entities, relationships, and key information on your pages, structured data helps machines understand what your website contains. From products and reviews to articles and events, schema can make your content easier to interpret across modern search experiences. Here's how to implement it: social.semrush.com/4hiWpK6.

AI visibility is easier to justify when you can connect it to buyer behavior and revenue. Use this five-part framework to measure the impact: 1. Establish a baseline – track 10–15 buyer prompts across your brand, category, competitors, and pricing. 2. Monitor leading signals – measure AI referrals, citation rates, share of voice, branded search, and direct traffic. 3. Capture AI discovery – add ChatGPT, Gemini, Claude, Perplexity, and other AI sources to lead forms. 4. Connect AI to revenue – use GA4 and your CRM to track detectable AI referrals, conversions, and sales. 5. Ask your buyers – capture AI influence during sales calls to fill attribution gaps. This gives executive teams a clearer view of whether AI visibility is influencing purchase decisions and whether the results justify expanding investment across brands or markets. The full framework ↓ social.semrush.com/4rvJHfW.

Trends shift. The fundamentals still drive results. The Google Ads auction, Quality Score, and ad rank still explain why campaigns rise, stall, or miss the mark. See how it works 👇 social.semrush.com/3V85P3J.