The Pulse of the Search Marketing Community

SEO Video Recap: Google September spam update, Google Discover traffic being taken away, Multimodal search reporting in Search Console, CrUX ad metrics come to page experience and much more piped.video/watch?v=zkegOH1N…
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Google seems to have made a change in which phone number they use for tracking calls, even when you tell Google to use the Google Ads number, it is still using the Google Business Profiles phone number. I am told this is a confirmed change and Google… seroundtable.com/google-lsa-…
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Did you know that you cannot edit your Target ROAS while promotion mode is active in Google Ads? Google will display a notification that reads, "You can't edit your Target ROAS while promotion mode is active" and then gives you the option to edit the… seroundtable.com/google-ads-…
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Microsoft is testing replacing or renaming the Copilot search tab in Bing Search with the name AI Mode. AI Mode is the name Google uses for its AI search engine, Bing uses Copilot Search, but Microsoft is testing using Google's name here. seroundtable.com/bing-ai-mod…
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Google has just announced the release of the September 2026 spam update and said it should take a couple of weeks to roll out. This is a global update and is expected to impact all languages. This only impacts sites that spam, but with any update, there… seroundtable.com/google-sept…
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Google has updated its video structured data documentation to support creator property and it has updated the interactionStatistic in VideoObject structured data. Google said these updates are to "to document support for the creator and author… seroundtable.com/google-vide…
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We are seeing significant volatility again within the Google Search rankings again, this time starting around September 23rd (maybe the 22nd) and throughout today. As we have been seeing, the chatter is generally slowing down as Google has been sending… seroundtable.com/google-sear…
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Google Business Profiles is testing a new feature to let it set your business hours for you automatically by just asking you to describe your business hours in text. Google will then use AI to interpret them and make them into a structured format to… seroundtable.com/google-busi…
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Google Ads is showing some advertisers not just a recommendation with the ability to make a change on that recommendation but it is tied to the advertiser's forecast. It shows your projected weekly conversion value and adds that your campaign is limited… seroundtable.com/google-ads-…
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We've seen Microsoft test variations of expanding sitelinks within the Bing search results before. But here is a different variation on that, one that expands and shows descriptions under the sitelinks after you hover your mouse cursor over the specific… seroundtable.com/bing-expand…
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Google is testing moving the AI Overviews from the top of the page to the bottom-right location for hotel searches. So when you bring up a hotel knowledge panel, you may see an AI Overview at the bottom of the page. seroundtable.com/google-hote…
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Google is rolling out a new Search Console performance report filter for the web results named Multimodal. Some may see it now, when you select the Search type filter in the performance report, under the "Web" option it now shows "Text-based" and… seroundtable.com/google-sear…
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Google Ads updated its Recommended Investment Strategy tab on the Recommendations page with Strategic budget allocation using Holistic and Growth modes. Holistic mode reallocates spend from underperforming campaigns to top performers for maximum… seroundtable.com/google-ads-…
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Google has released version 25.2 of the Google Ads API, this is a minor release with several of updates. This update includes competitive benchmarks percentile metrics, the ability to generate Performance Max drafts from Smart campaigns, asset group URL… seroundtable.com/google-ads-…
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