"They don't care what you know until they know that you care."
I heard the legendary Joe Newton, York HS, Elmhurst, IL, say that at a clinic when I was a young coach.
The longer I'm in the sport the more I realize that this is step one if you want to have a great program.
#1 Rule of Coaching: Your athletes need to know you care. Not just about performance, but about them as people.