Introducing R3PLY Fully managed reply presence for Web3 founders and personal brands > CT-native reply guys, proof-of-work required > X's native Delegate feature, no password sharing > Daily quality monitoring + weekly overviews R3PLY.xyz

This is how you should make connections on this app Few hours ago i had a random guy DM me with some actually great advice on how to improve the copy on r3ply.xyz He hadn't even asked me for anything back afterwards Next message i thanked him and he mentioned that he's been doing copywriting for many years atp If i were looking to hire a copywriter that “value drop” alone would make me consider him, even though i've met him a few seconds ago I've followed him & implemented his advice straight away If you've been struggling to make connections, just spend some time researching the person and drop free value in their DMs Thats precisely how i made a few lifechanging connections of mine

Reply count is the worst way to measure of whether the work is good People automatically associate high reply count with hard work, thus think its yielding them the most results It’s incredibly wrong The most skilled reply guys i know make the most out of lowest amount of replies (10-15 a day) The unspoken rule is that first you have to earn the ability to charge high pay for low quantity The only way you do so is by making your quality so unreasonably high that you can get the same results as you used to get with 5x the quantity Very few ever get there

It all started when a founder told me their actual concern about hiring a reply guy “What if it makes my brand look unprofessional?” At that exact moment i realized that this concern is actually reasonable 90% of reply services actually make brands look unprofessional: > Quantity is prioritized over quality > Dozens of GMs a day to inflate the impressions count > One wrong reply makes everything WORSE than before the services even began Founder of a serious, established project just has no idea on how a great reply guy actually operates Finding & hiring those remaining 10% is incredibly hard unless you know at least 500 people on CT My goal is to give every founder access to highest-quality reply services there is

This one reply brought one of our clients close to 1,000 new profile visits to their brand page And no, this wasnt a random reply under Elon's/Web2 tweet Reply marketing doesnt work though, right

Rejecting people has probably been the hardest part of running R3PLY these first 3 weeks Most of them have real PoW, some are genuinely good at replying But good alone isn't enough A reply guy whose past experience is replying high-volume degen replies is a bad fit to represent a brand account of a serious project with serious people, and vice versa Ive had to pass on people i know are talented just because they werent right for that specific account Hardest no to give, still the only right move to make

14 things I wish I knew before starting R3PLY: 1/ Outbound is a lot harder than it seems, you WILL suck at it for your first thousand messages minimum 2/ You need to hop on as many calls as you can, especially if you're like me and find it uncomfortable - more reps will give you “that” conviction 3/ Never mention your product in the first DM, the chance that you get ignored is almost guaranteed 4/ Do not give up on the first “no, thanks” - ive managed to successfully close ~25% of nos 5/ Never negotiate on the price, but if you do - offer more service/trade for a referral instead of lowballing the price 6/ Every final “no” is still worth a referral if you ask for one before they end the conversation 7/ Try your best to qualify budget before you quote a number, or you might end up pitching someone whos literally unable to pay 8/ Only guarantee what you actually control, an outcome you dont control is a promise you cant actually deliver 9/ Warm outreach > cold when there arent as many quality leads out there 10/ One bad hire can undo months of trust on a clients account, checking up on quality is very important 11/ Every number in your copy/dm has to be provable, a fake stat is the fastest way to lose trust 12/ Reading $100M Offers taught me more about pricing in a week than 3 months of guessing did 13/ Sending clients a weekly review every sunday is the cheapest retention tool ive ever used ($0) 14/ You have to go all-in for it to work: i dropped from $1,500/mo in guaranteed freelance income to $0/mo the day I started R3PLY I had no idea what i was doing (i still dont) but that was absolutely fucking worth it

“You need an audience first” is the lamest excuse A year ago i got my first reply guy client off connections i made on CT I had only 1,300 followers at the time Summing up the client brought me upto ~$5,000 in total Now im building a whole agency with just 2600 followers, so far so good Just make the right connections and opportunities will find you

“We just need a better copywriting to finally start growing” No, you really don’t What you actually need is your content reaching beyond your current audience You shouldn’t really rely on the X algorithm here, as you have full control over your distribution Fix your social presence and growth will follow

Working with SMMs is just like working with AI The more context you give them, the better the output you receive Thats precisely the reason i spend a good chunk of my own time to: > Remember all client's goals and desires > Getting as much info as possible from them > Putting that information into the reply guy's mind Makes no sense to try to achieve the same with a $99/mo reply guy whose only context is 7 replies from you Not everyone understands that, though

Fun fact: I had to rename my agency 3 times before it stopped sounding cringe “Reply Guy” -> “R3ply Guy” -> “R3PLY” (Please never bring up the middle one)

If you care about your brand, hiring someone to reply under your name is a huge decision Youre handing someone your voice, your tone, hoping that they get it right While most reply guys can write a reply, VERY few can write one that actually sounds like you A bad reply doesnt just get ignored, it gets remembered and oftentimes for longer than you want to Thats not a job for whoever is cheapest, its a job for someone who actually has the skill & experience Thats the lowest standard every R3ply Guy has to prove before they ever touch an account

If you're a Web3 founder still trying to build presence through tweets alone, Start treating replies as your main channel rather than something you do “when i have time” Aim for 20 to 30 quality replies a day, only under tweets your actual target audience already reads Be one of the first to reply so the algorithm rewards it and the OP is more likely to reply back However, this strategy flops if the replies are generic, AI-generated or outsourced to whoever is cheapest A few “cool” or “banger” replies a day will simply get you muted & not remembered Do this consistently and it stops depending on the algorithm to find you You get an audience that already knows you before your next tweet

You shouldnt have to chase your agency to find out what youre paying for Each Sunday i send each one of our clients a weekly review Just text and screenshots explaining what worked, what didnt and why Takes me around 45 minutes/week in total And yes, i still send it when things arent looking as good compared to last week If youre trusting someone with your brand, you should know whats happening without having to ask

Anyone can make replies Not everyone can make them good enough to actually get seen You dont need experience to make 50, 100, 200 replies a day which get nothing back But it takes a certain level of skill to get actual results from as low as 20-30 replies/day One good reply that ratioed the OP > a few weeks worth of generic replying Always prioritize quality over quantity, just like we do

Yesterday i had a call with one of the R3PLY applicants At first i even thought he wasnt a good fit But a few small actions on the call have changed my decision: > Right away turned on his camera > Asked a lot of (good) questions > Repeated & explained his portfolio on the call 9 out of 10 times such curious, high-agency people will end up as your best hires This is exactly the kind of people you should work with

Hard truth many founders wouldnt want to hear: Posting once a week doesnt make your brand look *active* What happens between posts is actually more important: > Join relevant conversations > Leave replies worth reading > Answer questions Give CT more chances to notice you before your next announcement Having a solid reply presence is the best way to do so

Someone's social presence ≠ follower count It's their presence in the discussions that actually matter on the timeline You can spam tweets yet still not get discovered until you start interacting w/ others Being in the right conversation at the right time can give you insane upside (think connections/deals) It's called social *presence* for a reason, reply presence is the main part of that