The story of tech and design:
In 1976, Apple figured out that design, taste, and quality make better products.
Ever since, everyone in tech has wanted to be like Apple and “do design,” while remaining completely oblivious to what design, quality and taste actually means
“designing much faster than the others” — this so daft and makes it clear they don’t understand design at all. “Designing fast” (or slow) is just not a thing. If you conflate “producing ui by piecing together stuff” and “design” then the former (which is a form of assembly-line practice) can surely be fast or slow.
What makes the practice of design challenging is not how to put a ui or poster together, it’s what the pieces are, what the message is, what is being communicated, how it all works together.
So many of today’s “design” AI tools focus almost exclusively on the production part, on putting stuff together. I’d love to see an AI design tool that forms a deep understanding of a problem over the course of days or months and works like a creative partner. Call me on my bullshit, thinks about the whole, isn’t concerned really about the final arrangement of elements as much as it would understand the story and the message.