this actually explains A LOT because if sarah and her team really have full control over the merchandise being licensed, then the overwhelming amount of elriel merch, the three brothers and three sisters symbolism, and all the forbidden love references become even more telling. like HELLO??? 😭
(take this with a grain of salt) sarah and her team having complete control over merch does explain why most if not all the merch points to three brothers three sisters meanwhile bloomsbury promo is more secretive