Nearly 5,000 fans packed into UNC Wilmington's Trask Coliseum to see No. 23, and it wasn't for Michael Jordan. Inside One Tree Hill's 23rd anniversary 🏀 spr.ly/6019BG9UXl

Fans flocked to Wilmington to celebrate No. 23 -- and no, it wasn't Michael Jordan

In honor of 23 years since "One Tree Hill" premiered, James Lafferty & Co. take us inside the basketball heart of the cult classic TV show.

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Jordan's 23 is iconic, but a TV show drawing 5,000 fans is its own kind of legacy. Does pop culture fandom get unfairly dismissed compared to sports?

Sep 25, 2026 · 5:50 AM UTC
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