Most people waste their 100-character App Store keyword field.
5 quick fixes:
No spaces after commas.
“Photo,editor” not “photo, editor”.
Spaces eat characters.
Singular only. Apple matches Plurals, so “games” wastes 1 character or duplicates “game”.
Single words, not phrases. Apple combines words across your title, subtitle and keywords, so “budget tracker” = “budger,tracker”.
Don’t repeat anything already in your title or subtitle. It adds zero ranking.
Don’t just translate your keywords for other locales. People in Germany don’t search the German translation of your English terms. Research each market.
Bookmark this before your next App Store update.
P.S. You can edit your keywords directly from Superapp 🤫