Our team analyzed seven key consumer trends that are shaping the future of the crypto & Web3 industry
Let's dive into each of them: 🧵
11
5
84
36,256
TREND #1: UX is key 🟩
The potential for Web3 to become more accessible to the mainstream audience is huge
Builders are creating new infrastructure to bring DeFi & NFTs closer to mainstream adoption — wallets, privacy & security solutions, fiat on & off ramps, & tokenized goods
1
3
18
27,358
UX has been the focus of consumer-facing web in the last 15 years, and consumers in Web 2.0 expect good UX
As builders create infrastructure to make Web3 more user-friendly, we can expect the emergence of an “invisible” Web3 UX, where the tech is seamlessly integrated
1
42
7,411
TREND #2: The momentum around Web3 social is building 📱
Dissatisfaction with current social media platforms is paving the way for Web3 social networks that give users control over their data, identity, and content
3
10
9,254
Social platforms that separate underlying protocols from the apps themselves will free users from centralization (where a user's content and followers are locked within a specific platform)
In Web3 social, creators will be able to choose which platform serves them best
2
1
55
11,241
The proof is in the numbers: @LensProtocol has seen more than 110,000 new profiles and 99,000 NFT holders since its 2022 launch
Other notable projects in the Web3 social space include @farcaster_xyz, @desoprotocol, and @lensterxyz
4
5
41
14,995
TREND #3: NFTs are maturing 🎟️
The wild phase of speculation and hype is giving way to a need for real value
Projects are venturing into music (@warnermusic x @opensea), events (@ticketmaster), content creation, and physical goods
3
1
25
7,528
Tooling around NFTs is expanding, bringing more choices for consumers and opening up the competition
As companies like @Amazon enter the fray and projects like @Starbucks' NFT loyalty program mature, the door to mainstream adoption swings wide open
1
2
19
10,072
Soulbound tokens have the potential to supercharge applications in academics, credit verification, medical history, and more, encouraging non-financialized adoption of blockchain tech
Zero knowledge (ZK) tech will allow revealing and obscuring elements of identity
Jun 15, 2023 · 5:55 PM UTC
5
8
183
29,675
TREND #5: Physical & digital worlds collide 👛
The melding of the physical and digital realms is creating a "phygital" space
On the DeFi side, real-world assets (RWA) are making a comeback, opening paths for partnerships with traditional financial companies
3
27
19,108
e.g. @MakerDAO passed proposals to invest in US Treasuries & corporate bonds while partnering with banks to provide loans using RWAs as collateral
@jpmorgan , @dbsbank , and SBI Digital Asset Holdings have already traded tokenized currencies and sovereign bonds on @0xPolygon
4
6
143
19,778
TREND #6: Gaming grows 🎮
With the Web3 gaming market projected to reach $104.5 billion in 5 years, opportunities for blockchain applications in gaming are vast
With enhanced visuals and more immersive environments, gaming might be the bridge between Web2 and Web3
2
7
64
25,375
The current P2E (play-to-earn) model is set for evolution, with economies based on digital assets at the helm
Web3 gaming continues to draw large investments, with projects backed by strong game-industry talent gaining traction
2
3
33
7,506
TREND #7: Metaverse persists 🌐
Despite challenges and differing definitions, momentum for the metaverse holds, driven by interest from marketing professionals, gaming potential, and developments in the NFT space
1
41
40,703
As brands explore their own private metaverses, and professional and educational fields lean towards VR applications, the metaverse narrative remains open, decentralized, and interoperable
TL;DR — The future is bright for Web3, and Web3 opportunities are only increasing
3
1
36
14,463
These trends set the stage for significant Web3 developments
For a more in-depth analysis, read our full blog post below 👇
medium.com/superlayer/web3-t…
3
2
48
27,380
