Analyst in UC, CX & digital workplace. Founder of So What? Now What! I cut through hype, decode signals & help vendors make confident strategic decisions.
Letchworth, England
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B2B tech buyers do their research in the dark funnel where vendor tracking can't see them. If your content is hidden behind a form, it doesn't exist to buyers. Focus on ungated, real trust over quick leads.
sowhatnowwhat.co.uk/post/b2b…
#B2BMarketing #DarkFunnel #CX #UCaaS #CCaaS
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The real AI battle is about who can control and secure it. @Workato 's new API-level guardrails highlight how critical central data privacy is for moving AI pilots into actual production.
sowhatnowwhat.co.uk/post/wor…
#AIGovernance #EnterpriseTech #EnterpriseAutomation #AIAgents
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Enterprise tech buyers are sick of managing separate APIs for texts and emails. @Infobip buying SocketLabs shows the shift toward total platform consolidation. One vendor, one contract, better multi-channel failover.
sowhatnowwhat.co.uk/post/inf…
#Infobip #CPaaS #CX
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Press releases are now AI signals. If your release isn’t purpose‑led, structured, and factual, Google AI Search will skip it.
sowhatnowwhat.co.uk/post/mod…
#PRPros #MediaRelations #CorporateCommunications #BrandStorytelling #MarketingCommunications #PRInsights
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The transformation paradox is that companies are trying to measure autonomous AI workflows using old-fashioned corporate targets. True ROI requires rewriting the management playbook. sowhatnowwhat.co.uk/post/mic… #EnterpriseTech #Microsoft #AI #FutureOfWork
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Buying standalone deanonymization tools is a dead end. HubSpot absorbing Warmly shows that intent data must live natively inside the CRM engine. sowhatnowwhat.co.uk/post/hub… #HubSpot #SalesTech #CRM #AI #MarTech
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You can't bolt compliance onto AI. NiCE leveraging the AWS European Sovereign Cloud proves running agentic AI in regulated markets requires data control baked into the core infrastructure. sowhatnowwhat.co.uk/post/nic… #NICE #AWS #AI #CX
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Zoom’s acquisition of Common Room is brilliant. Instead of just analyzing a sales call after it happens, Zoom can now use AI agents to tell reps exactly who to call beforehand by pulling data across CRMs and product usage. sowhatnowwhat.co.uk/post/zoo… #Zoom #AI #UCaaS #CX #SalesTech
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Modern B2B press releases aren’t just for journalists anymore — they’re signals for AI. If your release isn’t purpose‑driven, it won’t rank, won’t get read, and won’t get cited. Here’s how to fix that 👇
sowhatnowwhat.co.uk/post/mod…
Made with AI
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NiCE + Konecta: a Global Platinum partnership to advance agentic AI customer experience — autonomous execution and industry-ready workflows. Read more: wix.to/U4IJe6w
#AgenticAI #CX #AI #NiCE #Konecta
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Influence alone won’t persuade analysts in 2026. Evidence does. Learn how to build AR programs around telemetry, continuous signals and transparent outcomes. Read the full post: wix.to/bGH6YHo #AnalystRelations #B2B #DataDriven #Transparency
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Headline: Salesforce launches Headless 360 — decoupling CRM data and AI from the UI so developers can plug Salesforce intelligence into any app via APIs. Short read: wix.to/CdYrhuO #Salesforce #Headless360 #APIs #CRM
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Adobe’s CX Enterprise pushes enterprise CX toward agentic orchestration — real-time, AI-driven cross-channel experiences. Quick strategic analysis: wix.to/0lxIMjr #Adobe #CX #AI #MarTech
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