I don't understand the strategy Xiaomi is using. They launch the phone in China, create global hype by sending it to a few YouTubers outside China, even though the phone won’t be globally available for another 2-3 months. Why create all that hype when people can’t even buy it in those markets?
By then, people start importing the Chinese version, deal with the usual software and compatibility mess, and many simply lose interest.
Apple, Samsung and Pixel launch globally at the same time and keep the momentum going. Xiaomi really needs to rethink this strategy.