I suspect we're approaching a time where if you want to protect creative work, it has to be something that can't be digitized. AI has made is so that creative works speed run through the lifecycle from cool to cliche in a matter of months. This contributes to our cultural stagnation, making it hard for real creators to produce something with meaningful, lasting effects on other real creators. Everything becomes a meme, which is to say meaningless and trite.
Can't believe that Dario, Elon, Sam, Theo and I all agree on this.