The best CEO social strategy is still a CEO who can write

More enterprises should post like this 🙂

X before Elon: - Slow shipping - Okay product - Bloated team - Decent algorithm X after Elon: - Fastest shipping ever - New features weekly - Lean team - Insane algorithm X is the most important platform in the world right now. Every enterprise and their CEOs should be on it.

We're hiring storytellers and comms $120k-180k + equity If you want to shape how the world's biggest companies use X and transform their brands on the most important platform in the world, join us. DM me and tell a good story :)

Nia (Narrative Intelligence Agent) is coming together very nicely. At this point, it's scouring tens of thousands of posts a day and delivering only 3-4 on X that are actually worth our customers engaging with. It filters out 99.9% of the BS you have to read when you're on the X timeline. And it doesn't just match on your company name. It also catches relevant industry conversations around your product, company, or leadership. Then it surfaces what's worth engaging with and advises whether to reply, repost, or quote post. The magic is in the filtration. There will be at least tens of posts daily that SEEM like they're worth engaging with. But they won't pass Nia's filters. Engagement isn't strong enough, or not enough influential profiles follow the original author or there might be several other reasons. The algorithm is pretty complex at this point. But what's true is simple: if Nia surfaces a post, it's likely worth engaging with. And it'll guide you on what to do. Nia has already helped a few replies and posts hit a couple million impressions (pretty huge, when brands normally get thousands of views). I'm particularly excited to get Nia into more corporate social and exec social hands. Not everyone has the time to use X themselves. Nor do they want to. But when it comes to promoting, they still want to talk about their launch on X. That's not how it works. X rewards you for being a PART of the conversation. Replying, quote posting, adding thoughts, extending the thread. You cannot just show up, launch your product, and get millions of views unless you spend a bomb on ads. And then you're not growing the brand organically anyway. Nia helps you get into the right conversations on X that are trending up, at the right time, for you and your company. Excited to see how it evolves. If you'd like to check it out, DM me.