this is what I tell jehovah's witnesses when they knock on my door
most of you are doing this wrong,
the mix of your content is too heavy promotional and not nearly enough trust building
if all of your posts are "i love spotify" then nobody is going to trust you. its actually low-key suspicious. why do you keep telling us that?
if you met someone for the first time and had a 5 min conversation and you mentioned spotify 4+ times people would think you're a freak
instead, most of what you say should be honest thoughts, interesting things you find, and stuff going on in your life
then you spend that trust on promotion talking about things you care about (and that you want others to care about)
this applies to personal accounts talking about projects they like, main accounts posting about their products, and generally in life when you're trying to persuade others to believe in your ideas