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IFA 2028 has come to a close, and there were some pretty crazy, interesting, and fun pieces of tech shown off this year. Check out my video on the craziest tech finds from IFA in Berlin!
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I had a chance to check out the new Googlebooks from @HP and @Dell, powered by the @Snapdragon X Elite chips, and there are a few differences between them that you should know before making a choice. Here are the differences and similarities so you can make the right choice for you. What do you think of the new @Google book?
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M. Brandon Lee | THIS IS TECH TODAY retweeted
This is the FIRST smartphone with the new @Snapdragon 8 Elite Extreme Gen 6 processor in it. The FIRST mobile CPU to hit 5Ghz. The @Xiaomi 18 Pro Max has that awesome rear-display that allows you to use widgets for messages, calendars, battery life, fun virtual pets, and much more. It also allows you to monitor yourself when taking photos and videos when using the main 200MP Main and Telephoto camera, or the 50MP Ultra-Wide Camera. The big new feature is the privacy display that allows you to turn on the ability to black out the display when it’s viewed off-axis. You can do this for the full display or for specific apps. Finally, there are five new colors coming to China. White, gray, pink, cosmic blue, and a special edition transparent red that looks amazing! What do you think of the Xiaomi 18 Pro Max? Let me know in the comments!
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Have the frontier-labs tried directing their hacking efforts at themselves instead of literally everyone else? Quite convenient that it hasn’t happened to them yet. Makes sense when it’s DIRECTED BY THE FRONTIER LABS and NOT DECIDED BY THE AI.
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M. Brandon Lee | THIS IS TECH TODAY retweeted
I was wondering when Sonos would make another Ace, and now we have the Sonos Ace Ultra Headphones. They have the same wonderful hardware design as the normal Ace, but with new color-ways that I like a lot! And while I didn’t prefer the sound on the original Ace, it was hard to deny the thoughtfulness and details put into the design and way it interacted with the Sonos ecosystem. Well, with the new Sonos Ace Ultra, the sound is not only better, but they give you access to an 8-Band EQ, and I was easily able to get a sound that I liked a lot. That makes me so stoked because these are really nicely designed headphones, and now I can enjoy listening to anything on them, too! L
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Interesting
Mark Zuckerberg’s reach on X vs. Threads Ouch
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The @Snapdragon X2 Elite Processor now supports Linux! #paidtravel_snapdragon
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Also, @ASUS is bringing Unbuntu to their laptops!
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Two new @Microsoft Surface Pros (12” and 13”) launched here at @Snapdragon Summit, powered by the Snapdragon X2 Plus platform! There’s also a new unassuming mouse that seems to have some fun interactions. Preorder today! #paidtravel_snapdragon
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New @Snapdragon SOUND chips! Snapdragon Sound Elite Gen 2 Personal AI within intelligent hearables. #PaidTravel_snapdragon
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They’re launching Snapdragon sound and agents. They’re even teaming up with qobuz!! They are an extremely high quality, lossless streaming audio platform.
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This will help increase the quality of things like ANC and transparency along with more accurate and fast adaptive modes based on your contexts.
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Super excited to see how the XR segment matures and expands over time. Shahean Izadj from @Google is sharing how @Snapdragon is powering this. We saw it with @SamsungMobileUS Galaxy XR, and now we will see it on @XREAL_Global Glasses soon! #PaidTravel_Snapdragon
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Oh, cool! INSPECS just announced glasses powered by Snapdragon that are designed for work environments that pass safety standards for eye protection. I can see this being super helpful for the enterprise segment.
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The Beats 360 are here, and it’s a whole new design that is modern, clean, stylish, and customizable with multiple colors and materials available for the ear cups and the head cushion. It’s honestly so much fun getting the look you want and mixing and matching. ANC, transparency-wise, they’re fine, but they have the great benefit of having fast-pair capabilities on BOTH iOS and Android because Apple owns Beats. It’s a neat little benefit of any Beats product. What do you think of the new Beats 360 headphones? Let me know what you think in the comments!
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McLAREN’s A hip new sandwich shop? Soap or fragrances? Nope. A super car.
McLaren got a rebrand
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Oh! There are now TWO Snapdragon 8 Elite Gen 6 processors. We now have an EXTREME version. Xiaomi will be the FIRST to launch devices with the newest Snapdragon 8 Elite processors with the Xiaomi 18 Pro and Xiaomi 18 Pro Max (which will have the EXTREME processor). #PaidTravel_Snapdragon
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There will be a global launch!!
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Oh, neat! Qualcomm acquired Modular, and is open sourcing Mojo and MAX. Well done! 👏👏 #PaidTravel_Snapdragon
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