The creator economy is changing.
YouTube is raising the bar for monetization. TikTok is making changes that are impacting creators. And across the industry, the pressure to generate more profit for shareholders keeps growing.
But here’s the part I keep coming back to:
Who actually creates the value?
Creators build the audiences.
Creators make the content.
Creators drive the engagement.
Creators influence what people buy.
Yet too often, creators are the last ones considered when platforms make decisions.
We think there’s a better model.
TREND is being built around creators, brands, community and commerce — where the people creating the value have more ways to participate in the value they create.
Our philosophy is pretty simple:
YOU BUILD IT. YOU EARN IT.
The next great creator platform shouldn’t just give creators somewhere to post.
It should give them somewhere to build, earn and grow.
What do creators actually want from the next generation of platforms?