True Tickets is a secure digital ticket delivery service for Tessitura member organizations. Stay in control of the entire ticket lifecycle, from sale to scan.

United States
Four years with the Roundhouse London. Three with State Theatre New Jersey. Two with the Kansas City Symphony. Thank you for trusting True Tickets! 🎉 #TrueTickets #ArtsAndCulture @StateTheatreNJ @kcsymphony @RoundhouseLDN
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True TIckets is partnering with the Gallo Center to help its team see beyond the original ticket buyer to the people who actually attend. Read the Press Release: hubs.la/Q04y7qR90
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New-to-file patrons grow your list. CRM matches correct your list. Together, they provide a more accurate view of audience engagement. #AudienceInsights #Tessitura #TrueTickets
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Two days until #TPC2026Half! Ken Lesnik and Gary Halliday look forward to connecting with colleagues and talking tickets in #London. View the conference details: hubs.la/Q04xnr5W0 #TPC2026Half #TicketingProfessionals #AudienceEngagement
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#PartnerPerspectives: Tennessee Performing Arts Center’s senior VP of ticketing and guest services shares why patron flexibility and organizational visibility matter. Thank you, Kimberly Darlington, for sharing your perspective! 🎟️ Read more: hubs.la/Q04x5l--0 @tpac
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Ken Lesnik and Gary Halliday will be at #TPC2026Half in London on Sept. 16. They look forward to connecting with colleagues and talking tickets! Visit the conference website for additional details: hubs.la/Q04xcxfq0 #TicketingProfessionals #TrueTickets
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Stay connected to what’s next in digital ticket delivery. 🎟️ Get True Tickets insights on audience engagement, the patron experience, ticket control and more delivered to your inbox. 📩 Subscribe: hubs.la/Q04x5lPQ0 #TrueTickets #DigitalTicketing
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True Tickets is 9! 🎉 We’re grateful to our clients, partners, team and co-founders, Steven Dobesh (left) and Matt Zarracina (right). #TrueTickets #DigitalTicketing
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Happy Labor Day from True Tickets! Today, we celebrate the dedicated people who bring live experiences to life. We hope you enjoy a restful holiday. #LaborDay #LiveEntertainment
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#PartnerPerspectives 🎸 The Bruce Springsteen Center for American Music is pairing secure digital ticketing with better audience insights. Thank you, Bob Santelli! @SpringsteenCAM Read more: hubs.la/Q04wDg4n0
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Three partnerships, three milestones! 🎭 3 years with Center Theatre Group 🎶 2 years with The Music Center 🎼 1 year with Oregon Symphony We’re grateful for your trust in True Tickets and proud to support your audiences. 💙 @musiccenterla @oregonsymphony @ctgla
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Last chance to register! Tomorrow, Matt Zarracina and Amber Pizano of True Tickets join Brad Carlin of @TRGArts for “Do You Know Your Audience?” ⏰ 11 a.m. ET Register: hubs.la/Q04v-0LP0 #ArtsMarketing #AudienceDevelopment
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Not every patron needs the same message. True Tickets’ custom content blocks use Tessitura pricing rules to deliver targeted on-ticket content by audience segment, then update it throughout the event journey. hubs.la/Q04vrVNN0
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Your database may hold more audience insight than you realize. Join Brad Carlin of @TRGArts with Matt Zarracina and Amber Pizano of True Tickets to explore how better audience insight can support retention and revenue. Sept. 3: hubs.la/Q04tKDjt0 #AudienceInsights
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🎟️ #PartnerPerspectives For PortTIX, better ticketing is about supporting stronger community connections. True Tickets helps make digital ticket delivery secure and seamless for the patrons and arts organizations PortTIX serves. Thank you, Sarah Covie! #TrueTickets @PortTIX
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Celebrating 2 years with University Musical Society! 🎉 We’re grateful for UMS’s trust in True Tickets and proud to support secure, seamless digital ticket delivery and stronger audience connections. 🎟️💙 #TrueTickets #PerformingArts @UMSpresents
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Your audience is bigger than your CRM shows. In his new blog post, True Tickets Co-Founder and CEO Matt Zarracina explains how identifying your “shadow audience” can unlock growth. Read more: hubs.la/Q04tC11g0
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We’re proud to partner with @tpac! True Tickets and our PatronSafe™ Ticket Resale will give eligible patrons a secure way to resell tickets within TPAC’s visibility and ruleset. Learn more: hubs.la/Q04tfcrg0 #DigitalTicketing #PerformingArts
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Do you really know who’s in your database—and who isn’t? Join Matt Zarracina and Amber Pizano of True Tickets and Brad Carlin of @TRGArts for “Do You Know Your Audience?” 📅 Sept. 3 | 11 a.m. ET Register: hubs.la/Q04tbQsx0 #ArtsMarketing #Ticketing
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#PartnerPerspectives ✨ FSU Opening Nights is creating a smoother ticketing experience while building stronger connections with the audiences it serves. Thank you, Kevin Maynard, for sharing your perspective! #TrueTickets #OpeningNights
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