Hereβs the simplest way to understand what Woo is building.
Projects bring the money. Explorers get a share of it.
Imagine a company wants people to discover and try its product.
Instead of spending all that money on traditional advertising, the project puts a budget into a campaign on Woo.
You, as an Explorer, discover the campaign, complete the quests, interact with the product, and help create the attention the project is paying for.
You get rewarded for completing the campaign.
But thereβs another layer.
Because the campaign was funded with a real budget, a portion of that value goes into a revenue pool that Explorers can share.
So youβre not just completing tasks for XP.
Youβre participating in the distribution of a product β and sharing in the value of the attention you help generate.
Woo tracks engagement and uses credentials to help filter out meaningless activity and spam. Once you reach the required withdrawal threshold, you can claim your earnings in USDC.
The loop is simple:
Discover β Explore β Engage β Earn β Explore again.
And then thereβs the feed.
Today, it helps you discover whatβs happening across the ecosystem. Over time, it can become the social layer where campaigns, products, communities and people naturally find each other.
Projects get distribution.
Explorers get rewarded for the attention they bring.
And Woo sits in the middle, connecting the two.
Basically: what if advertising worked like an economy where the people creating the attention actually got a share of its value?
Thatβs the interesting part.
Projects fund the quests. Explorers share the revenue.
A campaign launches with a real budget.
You discover it, complete the tasks, and earn both the project reward and a claim on the pool that budget creates.
Attention is tracked. Credentials filter out the noise. Once you reach the threshold, you withdraw in USDC.
Discover β Explore β Engage β Earn from the campaigns you help power β Explore again.
The feed starts as discovery and becomes the social layer where the next campaigns find you.
Projects pay for distribution.
Explorers get a cut of what that distribution is worth.
That is the loop.