Once you hit that writing block, take a walk. Works every time.

The timing of Olamide’s O2 announcement and Asake playing the same venue just days ago is very interesting. Two artists connected through the same musical ecosystem. There’s something to that and I like the strategy behind it.

Jay Z recently sold out Tottenham Hotspur Stadium with his catalogue. Olamide is now taking his own catalogue to The O2. Different generations, different markets but the same reminder of what a deep catalogue and years of cultural relevance can build. Longevity is an asset.

🆕JUST ANNOUNCED🆕 Olamide will be heading to The O2 on Thursday 25 March 2027. On @O2 or with @virginmedia? Get Priority Tickets Wednesday 21 October at 10am priority.o2.co.uk/tickets General on-sale Friday 23 October at 10am ow.ly/B1C950ZYrxq

One day, I want to be at the centre of the global live entertainment business. Building relationships across the industry, telling the stories behind the biggest shows and helping shape conversations about where African music goes next. I'm working towards it.

Chelsea's best performance this season. Game well managed. Very matured showing from our front 4.

Ghana as how? What of Naija this woman? We don renovate our National Theatre now 🤦😂

Tems already established her London demand with 2 nights at Eventim Apollo. Opened for Coldplay across 4 nights at Wembley Stadium. Just co-headlined All Points East UK. Her next London show will make her the first African female artist to headline The O2 Arena. Will be back.

I brought @TheAjibolaGrey and @Oli_Ekun to my kitchen at the same time. Freaking chaotic 😂😂😂

I actually think her team is getting this right. They booked Shepherd’s Bush, demand showed she could do more and they've now upgraded to O2 Brixton. Effectively adapting to the market. Burna’s MSG show was a landmark, one-off US show for Afrobeats at the time.

The "Afrobeats to the world" boom sparked by digital consumption and TikTok's global carriage between 2020-2022 led several companies to place substantial bets on Nigerian pop music. Sadly, or quite realistically, a bulk of these bets didn't pay off. Mainly because the reality of the local market was lost in the giddiness of the global boom. Now, these companies have been making aggressive readjustments. The money has been drying up, it's still drying up. Three years ago, a budding producer with a decent catalogue could demand upwards of $50K in publishing advance and often get it with little pushback. Today, getting $20K is incredibly difficult. In meetings, you're told how previous bets didn't pay off and how they now adopt an ultra-conservative approach to valuation and funding. And perhaps the most frustrating thing is there's no one to blame for how things played out. Both the investors and the players had their eyes fixed on a shining new market while completely ignoring the gross deficiencies of the local market. The chickens have come home to roost and we are faced with the reality of our market. A reality that we must fix ourselves.

I don add GRATITUDE join this list. What Asake did on that record is undescribable. Top 2 Asake alongside REMEMBER.

What did I tell you about this Waf song? @olummy13 ? My A&R ears no dey ever fail me 😂

He didn't submit for Best Global Music Performance?

Davido's Official Submissions for the 2027 #GRAMMYs (exclusive to The Grammy Guru): Oriadé: AOTY, Global Album, Eng Album, Album Cover B4 B4: ROTY, SOTY, African Performance Nakupenda: SOTY, African Performance Le Show: African Performance I Know Who I Be: Best Music Video ︀︀ Please credit us (@TheGrammyGuru) if you're posting our exclusive submissions on your account.

The hate blinded y’all 💔

Dear Afrobeats fans, Touring is a long game. The goal isn't just to fill rooms today. It's to build enough demand to fill bigger rooms tomorrow. Ayra Starr is currently building market by market and laying the groundwork for what's sustainable for her career in the long run.

Ayra Starr’s full NFL Halftime Show performance in London 🇬🇧🏈💜

🚨 Ayra Starr performs “Heaven Baby” at the NFL Halftime Show at Tottenham Hotspur Stadium in London 🤩🏟️🇬🇧

One of the stranger parts of being an adult is realizing how many people have never questioned a single belief they inherited. Not even out of curiosity.

Listening to FOLA’s 9 album. What in the Asake was FOLA doing on that “Attention!” record??!! Checked the production credits and saw Magicsticks. Then it all made sense. Beautiful record.