How is game tech transforming education? 🎓 Join us live this week to explore inspiring real-world education projects with guest teams from SCAD, KSU, and Limbitless. 📅 September 24 | 12pm ET / 9am PT / 5pm GMT 🔗 Set your reminder: on.unity.com/BuiltToMatter_L…

We heard you loud and clear 🔊 Introducing the official Unity plugin for @OpenAI’s Codex - a first-party integration available now directly in OpenAI’s universal plugin directory. Developers are already using OpenAI’s Codex with Unity, but now with our official plugin, your agent gets direct engine expertise written and maintained by Unity’s own engineers. 🔗 Get started: on.unity.com/OpenAIPlugin

We put @MercedesAMGF1 Academy driver, Payton Westcott, in the hot seat for a rapid-fire Q&A covering everything from life on and off the track to her favorite tech 🏁💬✨

Nailing your ROAS campaigns starts on day one 📝✨ The learning phase is the stage where Unity’s system powers up its model with insights about your game, your players, and the smartest ways to reach them. Once it collects these insights, you need to strategically manage your ROAS bids to get the best results. From budget increments to bid adjustments, our latest guide has everything you need to nail the learning phase and your ROAS optimization. 🔗 Read the full playbook here: on.unity.com/ROASOptimizatio…

We're bringing Unity directly into the AI workflows you use every day 🎮 Introducing the official Unity plugin for Claude Code - a first-party integration available directly in @claudeai’s plugin directory. With just one command, unlock the 29 native Unity skills available at launch, supported CLI workflows, and direct Editor control! One install, no configuration, supported by Unity.

A huge milestone for @OpenAI with the GPT-6 Astra launch 🎉 Thanks for highlighting how Unity works alongside coding agents to build immersive 3D environments. Congratulations on the release! 👏

A great UA campaign doesn’t start at launch - it starts with the setup 🎯 If you want your campaigns to scale, you need a strategy for your creatives, budgets, bidding, and geo-targeting from day one. We broke down the four major pillars with our best practices so you can audit your current strategy and fix the leaks. 🔗 Read the full guide: on.unity.com/UACampaigns_Art…

The "feedback loop" got a whole lot shorter 😉 Sharing your work is as easy as sending a text! With Unity Studio, our web-based editor designed for industries like manufacturing, automotive, healthcare, architecture, and more to build and share interactive 3D applications fast, you can: ✅ Generate a unique project link ✅ Share it with clients, teammates, or stakeholders ✅ View the project instantly in-browser 🔗 Claim your free 30-day trial: on.unity.com/unitystudio

Take control of your own revenue with D2C webshops 🌐💰 Create a custom storefront accessible inside and outside your mobile game, integrate third-party payment providers for higher revenue, and manage it all right from the Unity Cloud Dashboard. 🔗 Watch the full step-by-step tutorial: on.unity.com/IAP5Webshops_YT

Automate CAD file conversion and optimization. This step-by-step guide shows you how to build an automated 3D pipeline in Unity Cloud for industry; from triggers and filters to output delivery. 🔗 Watch the full tutorial: on.unity.com/CloudPipelineAu…

If your ad optimization stops at Day 7, you could be leaving long-term LTV on the table… To maximize UA scale for Wool Puzzle 3D, XGame Studio expanded their strategy beyond their D7 ROAS setup. By layering Unity’s D28 Ad Revenue and D28 Hybrid ROAS campaigns onto their existing portfolio, they captured high-value users whose monetization compounds over a longer 28-day window. The Results: 🎯 4x increase in iOS D28 retention 📊 More than 2x scale for an established hit 💵 Higher ad monetization efficiency without compromising short-term yield "Unity's D28 Ad Revenue campaigns helped us impressively scale Wool Puzzle 3D with high-quality users. We were able to grow the game and our ad revenue, without sacrificing near-term efficiency." — Ms. Phuong, CMO, XGame Studio 🔗 Get the full breakdown of their strategy in our latest case study: on.unity.com/XGameStudio_Cas…

Can you tear down a car without ever picking up a wrench? 🚗🔧 That's the question BMW Group set out to answer. For years, comparing vehicle component designs meant physical inspections and manual CAD searches. It worked, but couldn't scale. Meet BMW Group’s Virtual Teardown Assistant, an automated workflow that takes a full CAD model, breaks it into systems, explodes and color-codes each part, then creates renders. Those renders, paired with bill-of-materials data, go straight to an LLM, which returns engineering insights on weight, cost, and functional improvements. The takeaway for any team eyeing something similar: pick a real problem, build a fast proof of concept, and let the results speak. 🔗 Read the full article: on.unity.com/BMWGroup_CaseSt…

What happens when an F1 Academy Driver designs their dream 3D racetrack? We gave Payton Westcott full access to create hers using Unity Studio, our web-based editor - and it didn't disappoint! 🍍 🔗 Learn more: on.unity.com/MercedesAMGF1Ac… #UnityStudio #F1Academy | @MercedesAMGF1

Your campaign is only as strong as the data powering it 💪 Before you launch your next Unity Ads campaign, you need the right data foundation in place. We’re breaking down every single requirement across MMP and Unity Vector so you can launch with confidence! 🔗 Read the full guide: on.unity.com/UAPrelaunchChec…

Unity Studio makes animation accessible to every creator, empowering enterprise teams to visualize complex processes with ease. Adding motion to your project is the fastest way to increase engagement and realism, and it’s easier than you think 🎬 1️⃣ Select your object 2️⃣ Apply animations directly within Unity Studio 3️⃣ Preview in real-time 🔗 Claim your free 30-day trial: on.unity.com/unitystudio

Review 3D assets without screenshots or email chains. Unity Asset Manager for industry gives your team a secure cloud workspace to annotate, compare versions, and track changes in real time, no code required. 🔗 Watch the full tutorial: on.unity.com/CloudCollaborat…

Ready to run your own D2C webshop? 💰 In our latest video, we break down how Unity IAP 5.4 lets you seamlessly integrate third-party payment options to keep more revenue in your pocket. 🔗 Watch the full video: on.unity.com/IAPPaymentProvi…

The future of enterprise XR is immersive, scalable, and built for industry 🥽🏭 We’re excited to announce that @Virtualware_en has joined Unity’s Independent Software Vendor (ISV) Partner Program, strengthening our collaboration and expanding the value of VIROO across Unity’s industry ecosystem. As Unity’s real-time 3D creation capabilities continue to power interactive experiences across industries, VIROO provides the secure deployment, management, and scaling layer that helps organizations bring collaborative XR applications into real-world operations. Let’s accelerate the adoption of industrial XR together! 👉 Learn more about Virtualware: virtualwareco.com/ 👉 Learn more about our Partner Program: on.unity.com/Partners

As released in our Q2 2026 earnings, this was arguably Unity's best quarter yet as a public company - powered by Vector AI's momentum and the most exciting product roadmap in company history, driving real value for creators, players, and shareholders. 🔗 Learn more: on.unity.com/Q22026Earnings

Manage CAD files in one place. Unity Asset Manager for industry lets you centralize, tag, and optimize industrial 3D data for real-time 3D production. 🔗 Watch the full tutorial: on.unity.com/CloudAssetManag…