Human distribution network across 500 Nigerian cities. We help businesses reach consumers where digital ads don't convert. Scaloo is a product of @silfrica
- Tweets 317
- Following 33
- Followers 96
- Likes 95
A massive brand name doesn't guarantee adoption, and a spike in sign-ups isn't a winning campaign.
Wildreams Strategy & Growth Lead @OnlyBestGuy Okugboye Olayinka Daniel breaks down why local expansion humbles even the biggest players
🧵 Golocal Series Issue 14
1
1
74
OVERRATED: Signups • Clicks • Downloads in isolation
UNDERRATED: Repeat behaviour • Cost per outcome as spend scales • Qualitative signals from sales & support
1
1
Scaloo 101...
@usescaloo turns human relationships into a measurable, scalable distribution channel.
43
Scaloo (formerly Zeuus) retweeted
A conversation with @timizubair Founder and CEO of @Bitoshiafrica , On how great products market themselves.
1
4
4
327
A conversation with @timizubair Founder and CEO of @Bitoshiafrica , On how great products market themselves.
1
4
4
327
OVERRATED: Scaling the team before the product proves it needs to
UNDERRATED: Trust built person-to-person, not through an ad
@Bitoshiafrica stayed at 4–6 people for three straight years. It didn't hire aggressively until 2025, once the company, not just the product, was ready
1
22
Build something people can't help talking about.
That's the lesson from this week's edition of The Golocal Series.
Read the full issue with @timizubair (link in bio)
23
"It's not enough for something to spike in clicks. It has to become part of the customer's daily habits, something they depend on."
Kabiru Kadiri, Growth Product Manager, Alat (Wema Bank)
1
27
Overrated: App downloads and onboarding numbers
Underrated: Daily active usage; habit, not spike
Issue 012|Golocal Series.
1
14
