i loved pokémon cards as a kid and collected a lot of them.
then i grew up, stopped playing because not many of my friends were into it anymore, and eventually lost all my cards.
now me at 30s is buying pokémon cards again. with a few people from back then, but mostly with new people.
and suddenly… wow, these are worth a lot now. pokémon is cool again.
have the cards changed that much? no.
have i changed? yes.
have my friends changed in past 30+ years ? yes.
has the pokémon community and culture changed? absolutely. it feels younger, bigger, and somehow cooler again.
that’s what’s interesting about the lifecycle of an IP.
sometimes the product doesn’t need to completely reinvent itself. the people around it change. generations change. culture changes. people leave, new people come in, and some of the old people eventually find their way back.
can every IP become pokémon? obviously not.
but maybe longevity isn’t about keeping the same people forever.
maybe it’s about surviving long enough to become relevant to them again.
BAYC is in the midst of transition rn
It’s no accident that we’re seeing OG ape holders change PFPs out of monke, or sell their apes today. It’s coz the BAYC they/we once knew isn’t the same BAYC there is rn
And Figge’s remarks on what the club is confirmed it for a lot of them
Gone are the days that BAYC will reward you with airdrops just for holding an expensive monke jpeg
BAYC is now transitioning into a cultural beacon of web3 (novelty item) and an access to a club/community that occasionally gives holders access to special drops
And to OGs, that stings
Long term, this approach of club building is more sustainable for BAYC but it’s a far cry to what OGs were accustomed to
So OGs will need to consider if they’re aligned with this or if they want to align with other more rewarding projects rn or if they finally want out. And that’s ok