Decaf sucks. Today I’m unsucking it. I'm hella stoked to introduce Wimp Decaf wimpdecaf.com. Jump on that waitlist! Most decaf drinkers are tired of sacrificing taste and quality. Most companies use low-quality beans and toxic decaffeination practices, leading to bland results and an unhealthy lack of choice. Delicious coffee should be enjoyed any time of day. It should be as dialed at 8pm as it is at 8am. Where are the great tasting healthy options?? Beer and water industries were facing similar issues. Now look at Athletic Brewing and Liquid Death. Decaf is another underdog and coming out to play with the cool kids. Welcome Wimp. We choose our beans with craft care. Our partners in Guatemala, Colombia, and beyond grow pure, clean, and wildly sophisticated beans. We use safe, flavorful methods like Swiss Water, Ethyl Acetate (a naturally occurring reaction in fermentation processes), and Carbonic Maceration (coming from the wine industry) for decaffeination, ensuring clean and delicious decaf. “IDK what wizardry you are doing but this is definitely better than any other decafs that I’ve had.” Jeff Sheldon (@ugmonk) Wimp is more than just coffee. It’s a posse of people shaking off hustle culture. We’re choosing to enjoy life, work out loud, and have fun. Calm as fuck is a common reply to “how you doin'?” around here. We’re building Wimp in public, embracing every awkward misstep and pro move. It’s like a reality show, but with less drama and more coffee. Why call it Wimp? Someone once said decaf was for the weak. Whatever, dude. We’re owning it, and making decaf the underdog hero. We’re turning what culture says about hustle on it’s head. We're about enjoying great coffee any-freaking-time you want. Join us at wimpdecaf.com and be part of the relax revolution. (too much?🤣) No more chemical-laden, tasteless brews. We’re here for quality, clean beans, and heaps of fun. Stay tuned for more of my personal story over this coming month as we move toward our full launch.

Sure appreciate hanging with Howard and talking through this stuff. Hope it's helpful to others.

Hard agree @JensenHuang! This stance cost us 30% of our employees back in 2021, but it reset the company and was the best decision we've ever made. Our full announcement back in 2021: world.hey.com/jason/changes-… Six key points:

Log off. Walk outside without your phone. Starve the consumer so you can feed the creator. Via Dense Discovery and substack.com/@chadaphil/note…

Heading out to ride the Italian Dolomites for a week, followed by a week of working with my @Ghost teammates in Gubbio. Life is good.

I am legally obligated by my random house contract (not really) to inform you that digital TBOT is now available for $1.99: - Kindle: amzn.to/4xNhK5y - Bookshop: bookshop.org/a/572/978059373…

Thx for all the kind words about the interview y'all. It's wild how many of y'all have some neuro stuff goin on. I love to hear how we're all making it through. Neurodivergence, Sobriety & Finding Yourself with Matthew Matsuzaki piped.video/rphJygjRimk?si=ezXT… via @YouTube

Double down

do I know anyone near Coon Rapids Minnesota?

Have a great weekend folks

Man I’m obsessed with finding one of these right now.

Anyone else going to see Akira IMAX this week/end? Going tonight. Psyched. piped.video/watch?v=4csgg5RD…

This is why I pull back the curtain. We need to talk about this shit openly so that we can all learn from each other!

Enjoyed the hell outta this.

Anyone want to crowdfund this and turn it into a small museum? Designed by architect Yuji Noga in 1980, this home in Izu, previously owned by an art collector, is for sale: 34.9 mm yen ($220k usd) m.realtokyoestate.co.jp/esta…

This week is hot. I'm slower today, and so I'm scared. What if they see? Why am I so distracted? I can't see or do anything else. This is everything. I see nothing else. Only this. I love seeing things. I can't stop seeing things, I see everything. I feel every misplaced, unordered thing. It hurts. I'm alone in here. No one can possibly understand what it's like. I am connected and have everything I need. I can't remember what I was doing. Have you seen my keys? Oh crap, I'm not even a me. Wow, how sweet, I don't have to be anything. Fuck me, it's hard to be here. This is where I am. How can I turn it down, or turn it off. Everything all at once, as hard as I can! I can't do anything right. Oh, there isn't a right, and a wrong. There just is. This. This stuff. What if I mess up? What if I get left behind? I've figured it out for 48 years. I'll figure out tomorrow too. There's no left, right, up, down. Directions and time, like unicorns, santa clause, and god. I'm falling. I'm floating. I'm free. Oh shit, I need something to stand on, I need something to hold on to. It's too much. It's not enough, I need it to change, I don't know what to do. I don't know what it is. But it's here, isn't it. is it? ... Something I needed to get out. Maybe some of you can relate.

Let's go!!!