Before making the No. 7 an immortal symbol of Portugal, Cristiano Ronaldo actually wore some very unfamiliar squad numbers 👀🇵🇹 📽 It all began in 2003, when the 18-year-old Ronaldo made his debut for the Portugal, wearing the No. 11 shirt. He then went on to wear No. 17 from 2004 to 2007, before officially inheriting the iconic No. 7 jersey after Luís Figo retired from international football.

New item unlocked for Nick Woltemade: Headband 🇩🇪✨ Original idea from @aleixsagrera

Newcastle United’s complete brand overhaul 🆕🏰 Beyond unveiling their new primary club crest after nearly four decades, Newcastle United have officially showcased an extensive, brand-new visual identity system set to roll out across the club starting in 2027. 👉 The new brand identity introduces a refined traditional primary badge (available in both standard full-colour and sleek monochrome versions), alongside a secondary crest, a custom-designed typeface, and a standalone castle emblem directly inspired by Newcastle's coat of arms. ❌ However, the secondary badge, which attempts to modernise the club's retro 1976–1983 crest, has sparked pushback for omitting the iconic magpie illustration. Meanwhile, the minimalist castle graphic has even been compared to a plain chess rook.

A new look for PSG in 2027/28 👀 🇫🇷 Based on leaked details from myach_lab, What The Kit presents our mockup of PSG’s home shirt for next season. 🔵🔴 The iconic Hechter stripe remains, while the shirt gradually fades into a darker shade towards the bottom. A red section on the collar connects with the central stripe. 🎨 Mockup by What The Kit

We are still YET to see a single bad piece from Napoli and EA7 🤯🇮🇹 🖤 The Italian side just unveiled their fourth kit for this season - the 'European jersey' that will act as a third choice in Champions League games. 🐎 The new design combines a classic dark base with metallic gold accents, topped with a subtle graphic of the 'Corsiero del Sole' - the club's original crest. That rounds off four absolute masterpieces for Napoli, totally worthy of a centenary season 👏

Bosnia & Herzegovina have gone all out to honour their legend Edin Džeko 🇧🇦👑

Michael Olise serving Cantona vibes 🇫🇷👀 👕 Against Italy in the Nations League, Olise paired his usual matching colors with a long-sleeve shirt and a popped collar, bringing back memories of French legend “King” Eric Cantona’s iconic look. And he made the look even better with a stunning free-kick in France’s 1-1 draw with the Azzurri 🤝

Which club was the first to feature a commercial sponsor on its shirt? 💸

“The Portuguese Number 7”… but not Cristiano Ronaldo ⁉️🇵🇹 Since Cristiano Ronaldo officially took over the iconic No. 7 shirt for Portugal in 2008, a handful of players have donned the famous kit number in CR7’s absence. Which temporary Portuguese No. 7 impressed you the most? 👇

Both Tottenham Hotspur’s men’s and women’s teams came together for a special joint squad photo 📸🤍 Absolute class 👏

Erling Haaland has launched legal action against Norwegian Air Shuttle, taking the airline to court over an alleged image rights infringement regarding his trademark long hair and signature red hair tie ⚖️ ✈️ During the 2026 World Cup, the Norwegian airline rolled out a promotional image featuring Haaland's distinct hairstyle - blending support for the Norwegian national team with brand advertising, without obtaining authorization from the striker or his representatives. 🔒 Haaland's commercial and image rights are strictly managed by his personal firm, York Promotions Ltd., meaning third-party commercial entities cannot freely repurpose identifiable elements of his personal brand without an official licensing agreement.

El Clásico gets its own ball for the second year in a row ⚽️🇪🇸 LaLiga and PUMA have unveiled a special El Clásico edition alongside the standard 2026/27 match ball, continuing the tradition started last season. The new version keeps this season’s base design but receives a sleek black and gold finish. It will officially make its debut at Camp Nou on October 26 🔜

A new kit for Catalonia! 🟡🔴 👉🇪🇸 Despite being an autonomous community of Spain, Catalonia has its own representative team. Unrecognized by FIFA or UEFA, they mainly compete in unofficial international friendlies. 🆕 Catalonia and adidas have now unveiled their 2026/27 home kit, bringing back the four traditional red stripes of the Senyera on a yellow base - replacing the five-stripe design used since 2023. Carles Puyol, Gerard Piqué, and Xavi are just a few of the iconic names to have represented Catalonia, while Lamine Yamal played for their youth teams before representing Spain 🔝

Nike is taking full control of Germany’s look 🇩🇪🤝

A Köln special kit like none other 🇩🇪✨ 🐐 The Bundesliga side has unveiled their 2026/27 special kit. Breaking away from their traditional Carnival-themed releases, this year's design pays homage to legendary local composer and lyricist Willi Ostermann - marking his 150th birthday and 90th passing anniversary. 🎼 Born in Cologne on October 1, 1876, Ostermann wrote and performed the region's most beloved folk and Carnival anthems. 🔴 The shirt utilizes a burgundy base inspired by the historical uniform of the Willi Ostermann Society and his famous jester's cap (Narrenkappe). It incorporates subtle musical note watermarks from his iconic anthem "Heimweh nach Köln", centered with the city’s official coat of arms.

BRAZIL BANS BETTING FIRMS The Brazilian federal government has enacted a strict nationwide prohibition on betting firms, rendering the collective lobbying efforts of several Série A powerhouses completely obsolete overnight. ❌ Under the new regulations, betting sponsor branding across club apparel, stadium LED perimeter boards, and league marketing assets must be scrubbed entirely before October 5. That represents a massive operational challenge, given that 14 out of the 20 clubs in Brazil's top flight currently sport betting platforms as their front-of-shirt sponsors. Even the league itself is title-sponsored by Betano, running officially as Brasileirão Betano. 📉 Financial analysts estimate that this blanket crackdown will strip roughly $200 million out of the domestic football ecosystem, the very reality that sparked desperate pushback from clubs in recent weeks. 🔄 Top-flight sides are now scrambling to secure new partners or prepare sponsorless, blank kits for upcoming fixtures. Santos FC will be among the first to pivot, temporarily replacing Novibet with a special tribute patch honoring late influencer Naty Potira.

2026/27 UEFA Club Competition Finals logos leaked 👀 Based on recent leaks from Footy Headlines, here is an early look at the official logos for the 2026/27 UEFA club competition finals. 🏟 As usual, each logo fuses the host stadium with bespoke fonts inspired by the host city's cultural heritage: 🇪🇸 Champions League (Madrid): Features Atlético Madrid's Riyadh Air Metropolitano Stadium, paired with "MADRID 27" stylized in a classic Spanish serif font. 🇩🇪 Europa League (Frankfurt): Features Eintracht Frankfurt's Deutsche Bank Park Stadium, highlighted by an angular, industrial typeface. 🇹🇷 Conference League (Istanbul): Features Beşiktaş's Tüpraş Stadium, incorporating "ISTANBUL" in flowing strokes reminiscent of ancient Turkish calligraphy.

The Copa América Winners Badge returns to Argentina's kit after two years 🛡🔙 🇦🇷 After a long time making way for the World Champions badge, the reigning South American Champions badge officially makes its comeback on the Albiceleste jersey. It last appeared during Copa América 2024. Since then, despite holding both continental and world titles, Argentina had consistently prioritized wearing the FIFA World Cup badge on their chest 🏆

Why you will NEVER see this color in Serie A 🇮🇹🟢