strategy, design, and ideas for a new world. tweets by our founder.
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The pressure to produce, react, and maintain visibility dictates how critique is conducted. Traditional criticism involved research, revision, and discourse; today, the model rewards speed, surface-level engagement, and hot takes. nikitawalia.substack.com/p/t…
the thing about trend + general discourse right now, is that it tends to be the worst ideas which go viral. the current dynamic of online platforms rewards outrage, simplicity, and virality over nuance, depth, and accuracy.
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said it before and i’ll say it again, if your invoices look like they were made by a graphic designer they get paid 35% slower. they need to look like they’re made on an IBM thinkpad with shitty enterprise software. argue with yourself i have years of research behind this
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My hot take is that for consumer products and software, VCs should have a 'vibe checker' in the team that will stop them from making gross (factually incorrect) generalisations about industries they are unfamiliar with. For example, saying there is no market in luxury goods for young people. I'm open to being this btw.
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using a SaaS product once for a client engagement and getting 900 welcome emails and product emails for the rest of your life <<<
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trends agencies everywhere angry they didn’t coin this first
Part of Schiaparelli’s show notes from SS25 that’s called ‘Future Vintage’:
“At the beginning of this collection, we decided we were going to make clothes not just for our clients, but for their daughters and granddaughters. Future Vintage, I'm calling it.”
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i'm pleased to announce that i am now part of a Brand Community. i have always dreamt of this since i was a little girl
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.@lisagrrera is:
Check out this job at Experiment: linkedin.com/jobs/view/40078…
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What is a brand universe strategy, and how is it different from a brand strategy?
I unpack this in my latest essay – available now on my newsletter.
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An excerpted visual from my forthcoming essay on brand universe strategy, which is packed with visuals, a helpful channel planning model, and stellar insights from @nicksusi, @mzfayya, Sara Wilson and @philwinkle –
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shortened URL so my engagement doesn't get nerf'd: shorturl.at/gby61
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