On the latest episode of On Production, we're getting into the business of AI-native production.
PJ Accetturo, founder and CEO of
Genre.ai, joins Cameron to talk about the questions nobody else is asking: pricing, margins, failed campaigns, staffing, and what AI actually means for the economics of production. PJ also breaks down why some projects work better as traditional shoots, where the tools still break, and how his own thinking has evolved from "Hollywood is doomed" to something considerably more optimistic.
If you work in production and want an honest, ground-level look at where AI fits right now, this one is worth your time.
Full episode out now. 👉
wrapbook.com/on-production-p…
#OnProductionPodcast #FilmProduction #AIProduction #Wrapbook