Powering real-money rewards and payments in games so developers can grow revenue and take full control of the money in games.
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Give your game its own financial layer, built natively inside the gameplay.
ZBD Embedded Accounts is a programmable financial infrastructure layer that enables direct pay-in deposits, real-money P2P marketplaces, creator economies, and compliant cash-out.
• Full control over your game's real-money economy
• Stronger financial relationships with players for deeper engagement
• Enables new business models, monetization, and game features
Learn more: zbdpay.com/embedded-accounts
#ZBDEmbeddedAccounts #Gaming #FinTech
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The cash-out moment for players and creators is a big deal. It should feel rewarding and engaging as an exchange for the value they helped create.
ZBD Embedded Payouts gives game studios & platforms a single integration for embedded on-demand payouts with an infrastructure built for speed and scale of today's games.
Read more about boosting engagement and revenue across the money lifecycle: zbdpay.com/blog/introducing-…
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As mobile game studios face rising UA costs and pressure to increase LTV, the monetization playbook is changing. Our own Hajar Noreddine sat down with @gamesforum for its Monetization Masterclass and shared her insights on the monetization opportunities shaping the next era of gaming.
Read the full interview here: globalgamesforum.com/news-me…
#MobileGaming #GameDev #LTV #GamesForum #Monetization
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Money flow has never been native inside games until now.
This week, we’ve introduced our embedded financial infrastructure for games, giving studios a single platform to power the full money lifecycle.
Explore the full ZBD payments stack: zbdpay.com/blog/introducing-…
Embedded Accounts, Embedded Payouts, Embedded Rewards and Branded Debit Cards enables money to flow into games, move through them as users earn and transact, and be paid out to players and creators in exchange for the value they create.
As @Gordon Thornton, CCO at ZBD, explains:
“Studios can now evolve their financial interactions with players, turning a one-way relationship into a two-way loop that drives engagement, revenue, and loyalty.”
PC, Console, and mobile studios are already building with ZBD, including @1047Games, @JoygamePublish, @TapNationGames, @turborill, and more.
Reach out to learn more about our embedded financial infrastructure, purpose-built to operate at the speed and scale games require.
#GamesIndustry #GameTech #FinTech #Gamescom
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One money layer. Four embedded products. ZBD powers the full money lifecycle in games: money in, money through, and money out.
Embedded Accounts, Embedded Payouts, Embedded Rewards, and Branded Debit Cards enable game studios to implement engagement and monetization strategies they’ve always wanted to, but simply haven’t had the tech or licenses available to execute before.
Check out the video below to see how it all fits together and chat with us all week-long at @gamescom. ↓
#Gamescom #PCGaming #ConsoleGaming #GamesIndustry #FinTech
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Today, ZBD is introducing a full platform of embedded financial infrastructure that powers the money lifecycle in games, across PC/Console and mobile. 🎮
From in-game financial accounts that unlock new monetization opportunities to embedded payouts, rewards, and branded debit cards. Studios can now evolve their financial relationships with players, turning a one-way relationship into a two-way loop that drives engagement, revenue, and loyalty.
Check out the full breakdown from @MCV_DEVELOP and chat with us at @gamescom next week to learn more ⬇️
mcvuk.com/business-news/indu…
#Gamescom #PCGaming #ConsoleGaming #GamesIndustry #FinTech
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Conference season kept the ZBD team on the move in Q2. ✈️
From @mauvegas_ to @gamesforum Hamburg and even the annual company offsite, it was great to spend time with so many studios, partners, and people shaping what comes next for games.
Alongside the events, we also released our first industry report, rolled out updates for ZBD Embedded Rewards, and were a winner at the PayTech Awards!
Check out our Q2 Recap blog article: zbdpay.com/blog/q2-2026-reca…
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We’re hiring a GRC Engineer.
ZBD is building the financial platform for games that moves real money in, through, and back out to players.
We’re looking for someone with a strong foundation in cybersecurity risk and compliance, plus the technical depth to help build and maintain a robust security posture across our systems.
If you are comfortable in a growth-stage environment and enjoy turning security and compliance requirements into practical technical systems, we’d love to hear from you.
Apply now: careers.zebedee.io/en/postin…
#Hiring #Team #Cybersecurity #GRC #FinTech #GamesIndustry
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A 44% ARPU uplift sounds huge. But what if it only impacts 15% of players?
Read the full breakdown on our recent blog: zbdpay.com/blog/the-shift-fr…
In our model, that small cohort of players moves blended ARPU from $1.00 to $1.07, a 7% lift.
Apply the same modeled uplift to 90% of players through embedded rewards, and blended ARPU reaches approximately $1.40, a 40% increase.
Rewarded UA can help acquire new players. Embedded rewards can help studios drive long-term retention and monetization for their whole player base.
#GameDevelopment #MobileGames #LTV #Monetization
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Voting closes today for the @pgbiz Mobile Games Awards 2026. ZBD is a finalist alongside so many great industry publishers, providers, and games.
🏆 Vote now for ZBD for Best Payment Service Provider: pocketgamer.biz/mga2026/vote…
#PocketGamerAwards #MobileGames #Payments
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🍾 Calling all game studios in London: ZBD invites you to join us for a rooftop mixer in Farringdon later this month, bringing together familiar faces and new ones from across the gaming industry.
There will be good food, drinks and even better conversations!
🗓️ Thursday, July 30th, 6:00 PM - 10:00 PM GMT
Capacity is limited. Click here to register and get the full details:
luma.com/9bx1sdin
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A quick reminder: ZBD is nominated for Best Payment Service Provider at the @pgbiz Mobile Games Awards 2026.
If you believe the financial layer can be a driver of engagement, revenue, and loyalty, we’d really appreciate your vote.
Vote for ZBD here: pocketgamer.biz/mga2026/vote…
#PocketGamerAwards #MobileGames #Payments
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New on the ZBD blog: rewards are shifting from bolt-on to built-in: zbdpay.com/blog/the-shift-fr…
That’s the power behind embedded rewards: evolving from a bolt-on acquisition tactic into a retention mechanic directly inside the game, where game studios have full control to configure rewards based on player progression, LiveOps events, and behaviors.
When rewards live inside the game, and integrate into core gameplay and the game economy, they strengthen the two-way relationship with players, allowing studios to fully own player loyalty.
#GameDevelopment #MobileGames #LTV #Monetization
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Awards season is fully underway and we're honored to be nominated for Best Payment Service Provider at the @pgbiz Mobile Games Awards 2026!
The payments-side of the industry is evolving. It's no longer just about one-way payment flows for IAP and margin-centric web shops. At ZBD, we view the future of financial relationships with players as a two-way exchange, and embedded rewards are just the start.
Players get paid to play, earning real money for the actions that matter most. Studios gain a new in-game growth lever to drive long-term retention, LTV, and loyalty.
If you believe in that vision, we'd appreciate your support.
🗳️ Vote for ZBD here: pocketgamer.biz/mga2026/vote…
#PocketGamerAwards #Payments
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🚀 We're hiring a Senior Product Manager, Developer Solutions.
ZBD is building the financial platform for games that moves real money in, through, and back out to players.
We're looking for someone who cares deeply about developer experience, has strong opinions about APIs and platform design, and enjoys solving complex problems at the intersection of gaming and payments.
This role will shape the APIs, SDKs, and platform capabilities that game developers use to build payments and rewards directly into their games. If you've built developer platforms, worked on payments infrastructure, or simply love creating products that other developers rely on, we'd love to hear from you.
Apply Now:
careers.zebedee.io/en/postin…
#Hiring #ProductManagement #GamesIndustry #Team #FinTech
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Two events down. A lot of great discussion, productivity, and fun.
A huge thank you to everyone who connected with the ZBD team over the past two weeks at @gamesforum Hamburg and @PGConnects Barcelona.
One theme stood out across both events: mobile gaming's traditional growth playbook is evolving. Studios are looking beyond acquisition alone and placing greater focus on retention.
If you missed it, our latest industry report goes deeper on what’s driving the shift: hubs.ly/Q04kScTD0
✈️ Next stop: @gamescom, 69 days and counting.
#GamesforumHamburg #PGCBarcelona #MobileGaming #GameDev #PlayerRetention
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Mobile gaming is facing a retention & engagement challenge...
Learn more in our new report: hubs.ly/Q04kScTD0
For years, games relied heavily on acquiring more users. Now, studios are shifting focus more on retention and player loyalty to drive growth.
- Monetization fact
- Retention budget fact
- 80% believe retention and engagement strategies are becoming repetitive rather than innovative.
Yet many developers feel the industry's current strategies are beginning to look increasingly similar.
Check out the full report to explore all the trends shaping the next chapter of mobile game growth.
#MobileGaming #GameDev #Monetization #PlayerRetention
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📊 We just dropped a new industry report. Key finding: 80% of surveyed mobile game devs agree current retention strategies are becoming repetitive rather than innovative.
Dig in to discover top pain points and where studios are investing next for LTV growth. Full coverage from @GamesBeat: gamesbeat.com/study-mobile-g…
As Gordon states, “It’s the law of diminishing returns - as all studios focus on optimizing with the same mechanics, the opportunities to stand out decrease and incrementality becomes an issue; impacting player LTV, engagement, revenue, and more… Studios who take risks and innovate are the first movers for the next leg up.
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How do mobile game teams balance revenue goals with a great player experience?
It's a challenge every studio faces, and it's exactly what Igor will be discussing at @PocketGamer Barcelona.
📍 Panel: Finding the Right Monetization Balance in Today's Mobile Games
📅 June 15, 15:00
Moderated by: Felipe Marta, Ludor
Igor Melniks, ZBD
Frank Yan, Antihero Studios
Katerina Maliaran, Burny Games
Christopher Fady, Product in Games
As competition increases and player expectations continue to evolve, finding a sustainable strategy is no longer just about revenue. It's about creating experiences that keep players engaged for the long term.
If you're attending PGC Barcelona, join the conversation.
#PGCBarcelona #MobileGaming #GameDev #Monetization #PlayerRetention
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What does a manatee have to do with mobile game retention? More than you’d think. Welcome to the mobile gaming ocean, where attention is hard to keep, players drift away, and studios are looking for better ways to keep their ecosystems thriving.
Enter the ZBD Manatee.
With native rewards, ZBD helps studios give value back to players directly inside the game experience, creating stronger engagement, better retention, and supercharged LTV.
A little strange? Yes.
Memorable? Also yes.
The point? Players stay, play, and monetize.
Enable the manatee effect with ZBD: zbdpay.com
#MobileGames #Retention #Gaming #Rewards
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