I'm sure he is, however, our social presence is 100% organic. Cloudflare marketing has never talked to me about social media. Nobody at Cloudflare has ever told me what to tweet nor reviewed any of my tweets before posting, at all. Nor HN posts. I'm sure
@threepointone,
@dillon_mulroy,
@zebassembly, etc. would all say the same.
And that's, I think, why it works. No marketing team could come up with a better campaign than just having all the engineers tweet freely about all the cool stuff they are doing. It's exactly as
@barsisyphus said.
I would say the perceived "resurgence" here just comes down to the AI revolution, the AI community centralizing on X as the place they talk about it, and the fact that Cloudflare is doing a lot in this space.
But the overall culture of transparency has been there all along and comes straight from
@eastdakota.