zeroheight@zeroheight

Helping you build design systems everyone loves to use 🚀 Connect everyone working with your design system. #DesignSystems #DesignOps

 London
blog.zeroheight.com
Joined May 2015
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Design systems exist to reduce decision-making. But no system covers everything. 👀 So are your principles actually guiding your decisions?  Read more here ➡️ hubs.li/Q04xMJcy0
zeroheight blog graphic asking "Your design system has principles. But are they actually guiding decisions?" Hand-drawn illustration of a red button labelled "Button," a colour swatch, a letter "a," a question mark, and a cursor pointer.

ALT zeroheight blog graphic asking "Your design system has principles. But are they actually guiding decisions?" Hand-drawn illustration of a red button labelled "Button," a colour swatch, a letter "a," a question mark, and a cursor pointer.
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Duplicate pages, hidden pages, reviews scattered across Slack... Sound familiar? If you maintain design system documentation and want fewer workarounds, clearer reviews, and more confidence when you publish, our next PDD webinar is for you.  Register 👉 hubs.li/Q04y2zj90
Purple event graphic for zeroheight's Product Deep Dive webinar, "Before You Hit Publish: Drafts, Diffs, and Better Governance," Tuesday 29th September 2026, 4:00pm BST / 11:00am ET / 8:00am PT. Black-and-white cutout-style headshots of speakers Rob Whitfield (Senior Product Designer), Tom Daly (Full Stack Product Engineer), and Luke Murphy (Head of Advocacy), with the zeroheight and Deep Dive logos in the bottom corners.

ALT Purple event graphic for zeroheight's Product Deep Dive webinar, "Before You Hit Publish: Drafts, Diffs, and Better Governance," Tuesday 29th September 2026, 4:00pm BST / 11:00am ET / 8:00am PT. Black-and-white cutout-style headshots of speakers Rob Whitfield (Senior Product Designer), Tom Daly (Full Stack Product Engineer), and Luke Murphy (Head of Advocacy), with the zeroheight and Deep Dive logos in the bottom corners.
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The countdown is officially on. Today marks 1 month until Converge 2026! 🎉 Tickets are almost sold out so get your hands on the last few while you can - we’ve got a feeling this is going to be the biggest and best Converge yet. 🥳 Get your tickets: hubs.li/Q04xMC0x0
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Everyone talks about automating as much as possible in design systems. But what can you actually automate? Join tomorrow's DSWTF as Luke and Michelle share what they've successfully automated, and what works better with a human touch. 23rd Sept, 4pm BST hubs.li/Q04xZ6hP0
Promotional image for DSWTF podcast, featuring illustrations of hosts Michelle and Luke. Featuring the zeroheight logo in the bottom right corner.

ALT Promotional image for DSWTF podcast, featuring illustrations of hosts Michelle and Luke. Featuring the zeroheight logo in the bottom right corner.

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Your design system has all the right artifacts. So why does it still feel immature? 😖 Measuring Design System Maturity makes the case that maturity isn't about what you can point to. It's about what your team actually does. Learn more👇 hubs.li/Q04xMz_F0
Promotional graphic for zeroheight's book "Measuring Design System Maturity," foreword by Ben Callahan. Dark background with a pink book cover featuring a red geometric line illustration and the zeroheight logo, alongside bold white title text and the Maturity Model logo.

ALT Promotional graphic for zeroheight's book "Measuring Design System Maturity," foreword by Ben Callahan. Dark background with a pink book cover featuring a red geometric line illustration and the zeroheight logo, alongside bold white title text and the Maturity Model logo.
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✨ Introducing the zeroheight Assistant for Figma ✨ Select a component, ask a question, get answers from your design system docs - all without leaving the Figma canvas. Less interruptions, better outputs. Find out more: hubs.li/Q04hWx5X0
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The State of AI in Design Systems Report is here! 🚀 67% of practitioners think AI is overhyped. 82% are using it anyway. Want to see what else we uncovered? Check out the full report → hubs.li/Q04grDL90
Report banner: "The State of AI in Design Systems, 2026 Edition" with a "Read the report" call-to-action button, on a dark background with pixelated design system icons.

ALT Report banner: "The State of AI in Design Systems, 2026 Edition" with a "Read the report" call-to-action button, on a dark background with pixelated design system icons.
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Elyse Holladay does it again 🔥 “AI in design systems: What’s changing in 2026?” is a must-read. Clear, honest, no hype—just what’s actually happening + where things are going. MCPs, designing with code, structured patterns 👀 Read it here: hubs.li/Q048CHQf0
Pink blog header graphic with the text ‘AI in design systems: What’s changing in 2026’ and the Zeroheight logo. On the right, a playful illustration shows a robot-like face surrounded by floating design elements, including a cursor icon, envelope, typography letter ‘a,’ and a UI toggle switch.

ALT Pink blog header graphic with the text ‘AI in design systems: What’s changing in 2026’ and the Zeroheight logo. On the right, a playful illustration shows a robot-like face surrounded by floating design elements, including a cursor icon, envelope, typography letter ‘a,’ and a UI toggle switch.
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Our connector for @figma Make is now available. With zeroheight connected, Make generates prototypes shaped by your design system—not guesswork. Faster to validate and take forward. ℹ️ Make connectors: hubs.li/Q044c0Sp0 👉 zeroheight connector: hubs.li/Q044c0-J0
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Struggling to get leadership on board with your design system? Check out Convince Your Boss: The Design System Edition - a free ebook with practical tips, real-world examples, and data-backed arguments to prove the business value of design systems. 👉 hubs.li/Q03Ftc5W0
Convince your boss e-book: The design system edition

ALT Convince your boss e-book: The design system edition

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The Design Systems Awards are back! Let’s celebrate the teams and individuals shaping our community across 12 categories, from Best Documentation to Community Champion. 🏆 Submit your entry by 22 August — for your team or someone you admire. 💚 hubs.li/Q03ms3yW0
Design Systems Awards 2025 - Enter now - An event brought to you by zeroheight

ALT Design Systems Awards 2025 - Enter now - An event brought to you by zeroheight
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Very excited to launch Converge 2025! This year we're bringing a day of design systems goodness to Bristol, UK on October 30th, with some of the best speakers from around the world 🤩 Super-early bird tickets are available now for £99 + VAT. Don't miss out converge.zeroheight.com/?utm…
Converge 2025 Launch - Tickets on sale now

ALT Converge 2025 Launch - Tickets on sale now

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Our annual Design Systems Report (previously How We Document) is now live! 🎉 Diving into the current state of design systems, your teams, documentation, and design tokens. Check it out: hubs.li/Q03bgln00
Design Systems Report 2025

ALT Design Systems Report 2025
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🛑 Stop focussing on components! 🛑 That's the advice of our design advocate @lurkmoophy. Instead of components, they suggest we take another look at patterns. Do you agree? Do we focus too much on components? Or are patterns just a distraction? hubs.li/Q02XSftP0

Stop building components, start building patterns - zeroheight

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ROI is a kicker - how do you actually prove the value of what you're doing in the language that the bosses will care about? @lurkmoophy has written a little article on some of the effective ways we've seen teams prove out their ROI 🤑 hubs.li/Q02VrJxV0

Calculating the ROI of Your Design System - zeroheight

zeroheight.com
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Workshop day of #convergeuk underway! So lovely to see a room full of folks eager to learn and feeling very lucky to have @nathanacurtis doing the teaching 🥰🥰
the workshop day of Converge UK 2024 in Brighton, UK

ALT the workshop day of Converge UK 2024 in Brighton, UK
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Don't miss @gerireid speaking at #Converge! Her talk, "Design Systems: Choose Your Own Adventure," is a journey through accessibility in design systems you won't want to miss. 🌍✨ Tickets are going fast, so secure yours today! 🎟️ hubs.li/Q02PGcfW0
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💡 How are teams managing design tokens, documentation, and governance in 2024? Our #DesignSystemsReport aims to find out. Take 15-20 minutes to complete our survey and see the results in early 2025. Your input is crucial in shaping this industry snapshot! hubs.li/Q02M9phy0
Design Systems Report. Take the survey now.

ALT Design Systems Report. Take the survey now.

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👋 This year’s #Converge conference is going to be incredible, and we’re proud to have @nathanacurtis as one of our outstanding speakers! From insightful talks to networking opportunities, this is the event you can’t miss. Secure your tickets today! hubs.li/Q02Mk-lZ0
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👏 Feeling the pressure of justifying your design system’s value? You’re not alone. @DavidDarnes explores why this fight is essential and offers insights to keep you motivated. Read more in his latest blog post! hubs.li/Q02L4tKm0

Design Systems Is the Good Fight

More often than not you're going to find yourself defending the goals and purposes of your design system

designsystems.wtf
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