This is what scaling ENS looks like.
The internet didn’t scale email by requiring everyone to own a domain and run a mail server. Most people got an identity under a provider’s namespace:
gmail.com,
icloud.com, etc.
ENS is scaling the same way. Direct .eth names remain a core part of the ecosystem, while wallets, apps, communities and protocols can issue millions of subnames to their users. And because ENS can import DNS names, that model extends beyond .eth to namespaces like
world.id.
18 million names from World is a glimpse of what that model looks like at scale.
📈 New Milestone: 18,000,000 names.
@worldnetwork has issued over 18 million names powered by ENS since integrating in October 2024.