Dave Duarte on why teaching AI might be one of the fastest ways to get better at using it yourself. @DaveDuarte When you have to explain it, test it and answer questions every day, you keep learning too. If you missed it, watch or listen to the full 42courses Podcast here: YouTube: youtu.be/D9Z5Mo26m5M?si=hC-y… Spotify: spotifycreators-web.app.link…

Jules Goddard on the inverse method. A simple way to think differently before you act. Learn more in our new Anti-MBA course, now live, 42courses.com/courses/the-an…

Dave Duarte on why human judgement matters even more in the age of AI. The tools may be getting smarter, but knowing when to question, challenge and decide for ourselves still matters. @DaveDuarte If you missed it, you can watch or listen to the full 42courses Podcast here: YouTube: youtu.be/D9Z5Mo26m5M?si=hC-y… Spotify: spotifycreators-web.app.link…

Campaign of the Day: The Sato Project + Powerhouse Arts 'The Rescue Collection’ by BLKJ Havas Singapore + Havas New York Instead of introducing rescue dogs through their past, this campaign reframes them through their personalities and, apparently, their taste in art. Because apparently Lupo is into surrealism. 😂 It’s silly, charming and actually a very smart bit of framing. Same dogs, just seen through a completely different lens. @TheSatoProject | @weareblkjhavas | @Havas

What if the best way to find success is to start with failure? Jules Goddard shares a simple idea from Warren Buffett that flips the usual way of thinking. Learn more in our new Anti-MBA course, now live, 42courses.com/courses/the-an…

As AI gets smarter, what happens to our own intelligence? Dave Duarte on why we need to keep developing our human capabilities alongside AI. @DaveDuarte 🎧 Watch or listen to the full 42courses Podcast: YouTube: youtu.be/D9Z5Mo26m5M?si=hC-y… Spotify: spotifycreators-web.app.link…

Campaign of the Day: Umault 'You Can See My Campaign' by Umault Umault parodies a dramatic documentary trailer to poke fun at the world of B2B marketing. The storytelling is so well done it genuinely feels like a movie trailer for a moment. Very self-aware, very funny, and a great reminder that B2B doesn’t have to be boring. Great work Umault team 👏 @umault | @guybauer

Really enjoyed this chat with Dave Duarte about using AI without letting it make us lazy. We talk about staying curious, why talking can beat typing, and how to get teams actually using AI rather than just talking about it. @DaveDuarte 🎧 Watch or listen to the full conversation here: youtube.com/watch?v=D9Z5Mo26…

Campaign of the Day: McDonald’s 'The Golden Zone' by TBWA\Colombia & DDB Colombia McDonald’s found a clever way to make F1 sponsorship feel like part of the race, not just another logo on the track. 🏎️🍟 When the race leader hit the Golden Zone, offers unlocked in the app for just a few seconds. Brilliant creative thinking from McDonald’s, TBWA\Colombia and DDB Colombia. 👏 @DDBColombia | @McDonalds | @tbwa Learn more about ideas like this in our Advertising Masters course at 42courses.com

Jules Goddard on why a quick pre-mortem can save you from expensive mistakes later. Learn more in our upcoming Anti-MBA course, 42courses.com/courses/the-an…

Ad of the Day: Telstra’s 'Space Villians' by Bear Meets Eagle On Fire Steve Buscemi is back as Telstra’s wonderfully ridiculous intergalactic villain, this time launching his latest scam attack on Australia. The problem? Telstra blocks it almost immediately. A brilliant bit of storytelling from @telstra and Bear Meets Eagle On Fire. 👏👽 🛸

Rory Sutherland on how a simple reframe can completely change the way we feel about a situation. And sometimes nothing needs to change except the way we look at it. Learn more from Rory in our Behavioural Economics course, 42courses.com/courses/behavi…

Campaign of the Day:Yangzhou Municipal Bureau of Culture, Radio, TV and Tourism 'The Yangzhou Qiao Bei Musical Suite' by TBWA\China How do you keep a 1,200-year-old tradition alive? Turn it into music. Yangzhou’s traditional Qiao Bei back-tapping rhythms were recorded in historic bathhouses, remixed into original tracks and released on Spotify, Apple Music and TikTok. A brilliant example of creative thinking: taking something old, looking at it differently and making it relevant all over again. Learn to think differently with our Creative Thinking course at 42courses.com @tbwachina