I had an awesome chat with @lennysan on his podcast, and here’s my #1 tip for diving into SEO today: Put yourself in your users' shoes! 👟 At @SurveyMonkey , we all had to run our own surveys to truly understand what the user experience was like for our customers. That’s the secret—know your users inside and out, and your SEO will benefit. 💡 Pro Tip: Stop thinking like a marketer; start thinking like a user! Catch the full convo with Lenny for more insights! 🎧👇 YouTube: piped.video/Z71yGshPTwk

🎙️ The most Common AI Search Optimization Spam, Myths & Risky Tactics to Avoid - A new must episode of Crawling Mondays AI Search Optimization Roadmap is here with @dawnieando, @dergal ,@5le, going through: * What are the most spammy and risky AI search optimization tactics that you see are still being endorsed and used? * What to do to avoid falling into spammy AI search optimization tactics? * Which resources, tools, and functionalities you use for effective AI search optimization? Watch it now here: piped.video/watch?v=iQhtRM1W…

Phishers are good, but still have two addresses

Today we released the September 2026 spam update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/inc…

This

Eli Schwartz (@5le) encourages you to step into your customer’s shoes to understand their buying process, identifying where (and if) search fits within their natural journey. maj.to/4byY6BX

Following the wrap-up of @shenzhenseoconf where I had the good fortune of meeting @5le, author of Product-Led SEO, in person, and getting my book signed by him, I now have another exciting news to share with you all!!! I have successfully triggered the creation of my Knowledge Panel in an advanced, complete form, which showcases my personal information, education, work experience, social profiles, and my identity as an "Inventor" - I am a mechanical engineer myself. The Shenzhen SEO Conference is definitely one of the top-tier SEO events in the world. Huge thanks to @jiangpengzhang and his team for organizing this incredible event and for inviting so many industry masters to China to share insights never heard before!

The “FEAR” method by @5le @shenzhenseoconf

A for effort D- for execution on this phishing attack

22.5% of teams have SEO and AI search fully integrated. Everyone's talking about AEO like it's some separate discipline you bolt onto marketing; however it turns out most teams haven't even wired the two together internally, let alone figured out the strategy. Semrush Enterprise shipped something to close that gap. One content brief, one scoring system, feeding both Enterprise SEO and their AI Optimization product at the same time. Write once, get real-time recommendations against Google rankings and against how AI models actually interpret and cite the piece. No separate workflow. No separate team pulling separate data into separate decks. AEO isn't a new skill set: It's SEO with an extra output format. @Semrush enables this view at the enterprise level, where the coordination problem is usually the whole reason nothing ships. If your SEO and AI search teams are still working from separate briefs, that's not a workflow quirk. In partnership with Semrush

The last thing you'll see before AI and computer use takes your job.

Starlink on emirates is fast! And I was a bit surprised to see that ChatGPT worked and not just @grok

ICYMI: Google's John Mueller says the old "position 1 - 10" is hard to map for site owners seroundtable.com/google-posi…

PSA: XML sitemaps are about to lose their XSLT based "pretty” styling: joost.blog/xml-sitemaps-with…

BREAKING: we've officially entered a deal to acquire Miro for $1.355B! 😍

Oh boy, short-term testing is very dangerous for this. BEWARE -> Before scaling programmatic SEO, prove the pattern works The problem with "Mt. AI" or "Mt. Programmatic" is that it can take a bit of time before Google's systems change their view of the scaled content. And once they do, you can get crushed (either via spam update, core update, or even a manual action). I would be very careful if you think short-term testing will save you. You cannot really test for this... just like you can't really test for broad core updates. And this is on Search Engine Land, so many might try this out... Again, be careful... searchengineland.com/before-…

There is a growing wave of SEO tools and thought leadership coming from people who have never actually done SEO. Fresh perspectives in every industry matter, but the gap that will lead to real problems is this: people who lack the accumulated knowledge of how search actually works will not know what happens when you make a wrong move. They haven't watched a site tank from a migration gone wrong or seen what happens when you buy links at scale. Both problems I saw firsthand in the last month. The buyers of these claims are often executives and marketing leaders with minimal SEO experience themselves and don't know enough to ask the right questions. When someone with no SEO background tells you that you can rank on search and LLMs for competitive keywords with just AI content, it sounds miraculous. Or when they say that visibility on LLMs comes from AI workflows that build Reddit comments, it sounds like a silver bullet. Or when they throw out all technical knowledge of search because "Google search is obsolete." Implementing these plans will lead to disappointment and tears, as anyone who has been on the wrong side of an algorithm update knows. SEO and AEO playbooks exist for a reason, and there's a serious risk in doing the thing that sounds too good to be true.

It was much easier to let @meta's new agent see my Gmail than to let other agents in. Meta already has my @whatsapp which is just as personal as the accounts it wanted to connect. Will Meta finally be a serious AI consumer player? productledseo.com/p/googles-…

When will we have an AI agent that can cook and load the dishwasher after dinner?

you want to spend zero time on the left. This is where AI wins - automating drudgery/workflows/costs we want to spend our time on the right. More of it is about connection/entertainment/humanity - less verifiable, more novelty-seeking

ICYMI: Google can lose faith in sites over programmatic SEO efforts, leading to a long recovery period seroundtable.com/google-lose…