When everyone can access the same data, how do you stay ahead? ANA members get exclusive insights that give them a competitive edge. shorturl.at/R3ux6

ASK Answers: How can my brand effectively market to the veteran community? ana.net/miccontent/show/id/a… @ANAmarketers

Day 2 at ANA is all about conversations, demos, and fresh perspectives on AI, data, and better decisions. Anisha & Annie are at the Heliosz.AI booth showcasing Optivos. At ANA? Come say hi to them and watch Optivos demo. #HelioszAI #Optivos #ANA2026

Will Hanschell wins Gold for MarTech Visionaries of the Year at the @ANAmarketers Awards. 🏆 Pencil’s CEO and co-founder, and CTO at @brandtechgroup, is building an operating system where AI works alongside teams. Faster output. Better ideas. See it in action. Book a demo → eu1.hubs.ly/H0yCtR20

AI-generated spokespeople and voices are facing new disclosure requirements in California. A new law taking effect January 1, 2027, will require conspicuous disclosures when ads prominently feature synthetic performers, including realistic AI-generated voices. In this week’s Marketing Policy Report, ANA’s Adam Wadsworth breaks down what marketers need to know, along with proposed age restrictions for social media and the continuing legal fight over Maryland’s digital advertising tax. Read more: shorturl.at/gxnp6

At the ANA AI & Technology for Marketers Conference, Mishka Pitter-Armand of NPR and Pete Blackshaw of Brandrank.AI explored what happens when trusted publishers and brands become inputs for AI-generated answers. While many marketers are talking about visibility, it's important that accuracy and credibility are carried through the way your brands are represented and interpreted by models, and that your visibility fosters trust. As Pitter-Armand says, "Trust has been at the center of everything that we do. It’s always been about credibility."

This morning at the ANA AI & Technology for Marketers Conference, Michael Ditter of Diageo and David Jones of The Brandtech Group made a strong case that AI is not another marketing “bolt-on.” It can reshape the workflow end to end. They shared how agentic workflows can connect insights, strategy, creative and production, with each step feeding the next. The bigger shift is moving human judgment toward the decisions that matter most, while AI expands the speed and scale of execution. That's more than a new toolset; it's a new way of working.

There’s still time to join us today for an ANA member-exclusive webinar on turning ethical marketing into a practical advantage. From 3:00–3:30 p.m. ET, join the ANA Center for Ethical Marketing for Ethical Marketing FUNdamentals in Action, an interactive Town Hall exploring how marketers can navigate AI, data privacy, consumer trust, and other fast-moving challenges with confidence. Attendees will also get a first look at the new Ethical Marketing Training Course, ANA Ethics Code, and ANA Ethics Champions Program. ANA members, register now: shorturl.at/qkTfF

This @ANAmarketers report marks the third consecutive wave of a conversation around AI in marketing, and it provides an important longitudinal read on the attitudes toward and usage of AI. ana.net/miccontent/show/id/r…

And we’re closing the night with our MarTech Visionaries of the Year!​ Congratulations to our Gold Winners:​ 🏆MSP: Will Hanschell, @trypencil and @brandtechgroup 🏆CSM: Paul Lambson, ​@NorthwellHealth ​What a way to cap off the celebration! 🎉

AI innovation that delivers real impact! ​ Congratulations to our Gold winners of the AI Innovation & Impact Award category:​ 🏆Marketing Solutions Provider: @Invoca ​ 🏆Client-side Marketer: @Labcorp

📈 Big wins for growth! Congratulations to @TDBank_US, the Gold winner in the Growth Alignment & Transformation Award category. ​ Here’s to turning alignment into meaningful results! #ANAmartech

🧠 Smarter operations. Stronger results. ​Congratulations to @EquitableFin our Gold winner of the Operational Intelligence Award category! #ANAmartech

Bringing it all together! Congratulations to Team DDB @RAPP, the Gold winner of the Orchestration Apex Award category. 🎯​ ​Your achievement is a masterclass in connected MarTech. #ANAmartech

🚀 Speed meets strategy! ​ Congratulations to @StrideLearn and @RelevanceAI_, for winning Gold on the Content Velocity Award category. A well-deserved celebration of standout MarTech execution! #ANAmartech

🏆 Optimization at its best!​ ​Congratulations to @KCCorp Kimberly-Clark Corp., our Gold winner of the Optimization Excellence Award category. A winning example of smarter, stronger marketing technology. #ANAmartech

First win of the night!👏​ ​Gold goes to @Heineken! Congratulations on winning the Revenue Engine Integration Award category and setting the bar for turning MarTech into business impact. #ANAmartech

🏆 The celebration is underway! ​ ​Join us in-person at the 2026 AI and Technology for Marketers Conference as we honor the game-changing people, teams and brands shaping the future of MarTech. Stay tuned as we reveal the 2026 MarTech Mastery Awards winners! #ANAmartech

1st day of Fall = start of Conference Season. 4 for me (2 @TeamProhaska,2 @CharityActNet at CIMM w/ @avacovec & @ANAmarketers, then @axios House & @devex. + teammates Sheila @ Brand Innovators, Susanne @ DMEXCO & several @ Marketecture, so 7 events in 1 day. #InPersonAlwaysBetter

To help close critical gaps in meningitis awareness and vaccination among teens, @GSK created Pretty Hurts, a first-of-its-kind original movie that embedded public health education directly into a compelling entertainment experience. ana.net/miccontent/show/id/c… @ANAmarketers

Holiday marketing is becoming a year-round opportunity. On the latest On Scope, Maggie Nemoy of Basis joins Mike Berberich to explore how social commerce, cultural identity, and changing consumer behaviors are reshaping the 2026 holiday season and the way brands plan for what comes next. Listen to the full episode. shorturl.at/pED9W