Will Hanschell wins Gold for MarTech Visionaries of the Year at the @ANAmarketers Awards. 🏆 Pencil’s CEO and co-founder, and CTO at @brandtechgroup, is building an operating system where AI works alongside teams. Faster output. Better ideas. See it in action. Book a demo → eu1.hubs.ly/H0yCtR20

One Step Ahead was a hit. And we’re just getting started. Thanks to everyone who joined us at The Shard or tuned in from across @brandtechgroup. You made it a great one. Want a look at what’s coming next quarter? Book a demo → eu1.hubs.ly/H0yzzzL0

The Ads Editor just got way bigger. Every format, every variant, one infinite canvas. Run whole campaigns from the design surface. The superpowers from Workflows and Sheets are now native to the Editor. Book a Demo with Pencil today → eu1.hubs.ly/H0yy2QR0

Sarah Bradley, AI Client Enablement Specialist at Pencil. Her superpower: knowing where AI works as a thinking partner and where it flattens ideas into clichéd safety. That line is most of the skill. She takes teams from "AI adoption" anxiety to genuine excitement by helping them see what's actually possible. Her career has been beautifully squiggly: languages, literature, painting, music. Breadth of knowledge lets you connect dots others miss. That insight is worth bringing to the table. Book a Demo with Pencil today → eu1.hubs.ly/H0ywzkr0

Speed without control is a liability. Scribble proposes before it acts. Every plan is inspectable. You can redirect or stop mid-run. Glass Box by design: transparent, auditable, human in the loop. Not a black box. Learn more about it → eu1.hubs.ly/H0yv5-D0 Or, book a Demo with Pencil today → eu1.hubs.ly/H0yv5-d0

OpenAI's most capable model yet is live in Pencil. GPT-6 Astra. Gemini 3.8 Flash. GPT Image 2.5 (Sunburst and Flare). All in Pencil, now. Open Garden means the latest models land in your workspace with zero friction. No migration. No rebuilding. Drop them into your Agents and Workflows and go. Complex reasoning, agentic work, state-of-the-art image generation. The best model for the job, whenever the job calls. Book a Pencil demo! → eu1.hubs.ly/H0yrbbJ0

AI moves faster than any one person can follow. And that's OK, as long as you can tell the signal from the noise. Last week on The Pencil Perspective, Juliette S. asked Will Hanschell and Tim Bowers what's actually new in AI and marketing. Sharp questions. Real answers. Listen to or watch The Pencil Perspective here: Spotify → eu1.hubs.ly/H0yp-820 YouTube → eu1.hubs.ly/H0yp-8H0 Or, book a Demo with Pencil today! → eu1.hubs.ly/H0yp-8J0

Meet Scribble. Pencil's master agent and intelligent orchestration layer. Brief it like you'd brief a colleague. Scribble picks the agents, sequences the steps, runs the job in the background. Every plan is visible before a single step runs. Transparent. Auditable. Humans in the loop. Always. Days of work, done in minutes. Learn more about it → eu1.hubs.ly/H0ymQfk0 Or book a demo → eu1.hubs.ly/H0ymQfx0

"Businesses are trading privacy for convenience without realizing it." Sumukh Avadhani (Pencil Co-Founder, CTO): most AI tools don't tell you when the privacy model changes. The governance gap: tech leaders can't answer these three questions: - Is data stored externally to train future models? - Have people consented? - How long is it retained, who can access it? Read his full piece here → eu1.hubs.ly/H0ykBRk0 Or, book a demo with Pencil today → eu1.hubs.ly/H0ykBQL0

The brief is the sketch. But in larger teams, it's where communication breaks down. Brief Mode: one place for deliverables, assignments, statuses. Clear. Accessible. Organized. The brief should be reliable, not fragile. Book a Demo with Pencil today → eu1.hubs.ly/H0ygrPw0

Are you being seen by AI? Share of Model measures how much AI talks about you versus your competitors. It's Share of Voice for the AI era. The SoM agent inside Pencil surfaces real insights from how the world's biggest AI systems perceive your brand, then feeds that into ideation and ad creation. Book a Pencil Demo today → eu1.hubs.ly/H0ydnL10

Keeping up with AI is a full-time job. Once a month, we do it for you. Every model drop. Every new feature. Every update. The best work made in Pencil. Plus a first look at what's coming next. Stay sharp. Effortlessly. Subscribe → eu1.hubs.ly/H0ybK3l0

One brief. One sentence. Finished work, live on screen. Join us on 9 September at 3pm UK for a first look at what's next in Pencil. Register → eu1.hubs.ly/H0y8ypj0 Or demo → eu1.hubs.ly/H0y8yqp0

Pencil is now in @forrester The Creative Development And Production Platforms Landscape, Q3 2026. We built Pencil for one job: getting enterprise marketing from AI pilots to production. Model-agnostic by design. Humans approve every output. Proof over promise. Thanks to the Forrester team for the rigour in this research. Read the full report → eu1.hubs.ly/H0y5hK60? The report is available to Forrester subscribers and for purchase.

AI can make almost anything you ask it to. It still can't decide what's worth asking for. Dagny Rozniak on The Pencil Perspective: where do ideas come from? Can AI originate them, or does it just recombine the existing ones? The making got faster. Great ideas still take time. Listen to or watch The Pencil Perspective here: Spotify → tinyurl.com/2r2jp6u6 Youtube → tinyurl.com/sx6e64pd Or, book a Demo with Pencil today! → trypencil.com/contact

The Pencil x @MiniMax_AI integration. Right tool for the job, not the biggest model. Six MiniMax models live in Pencil now: H 2.3 and H 2.3-Fast (video), Image 1 (stills), M-series (chat, copy, reasoning). Frontier quality, low latency, fraction of the cost. H3 video model coming next (top of the blind image-to-video leaderboards). Book a Demo with Pencil today → eu1.hubs.ly/H0x_Vqs0

Ideate. Differentiate. Create. Variate. Accelerate. Automatically build scaled content production and agentic data flywheels. Recursive refinement. Always on brand. Always on trend. Harness the true power of Pencil. Coming very soon. Register for the live showcase here → eu1.hubs.ly/H0x-DV50 Or, book a Demo with Pencil today → eu1.hubs.ly/H0x-FCK0

The best marketing teams have more ideas than they can ship. We've been building something to help with that. Live demo, no safety net, showing what's coming next in Pencil. Wednesday 9 September, 3pm UK / 10am ET. Never let a great idea slip away again. Register here → eu1.hubs.ly/H0xWbHN0 Or, book a demo with us → eu1.hubs.ly/H0xWc430

Sarah Singleton, Pencil’s Product Designer, on where AI helps and where it gets in the way. “AI has massively sped up my workflow. Days of groundwork now take hours. It only gets in the way when there’s no clear thinking guiding it.” Book a Demo with us today → eu1.hubs.ly/H0xSzXm0

Creatives shouldn’t always need to be prompt engineers. AI knows how to talk to AI. You orchestrate. It deploys the right sub-agents, with the right inputs, in the right order. Something big is coming to Pencil next month. Book a Demo with Pencil today → eu1.hubs.ly/H0xQZLJ0