The NFL has rescinded the $14,926 fine it imposed on 49ers FB Kyle “Juice” Juszczyk for what it thought was a distasteful celebration of chugging a beer. The league said it was withdrawing the fine “because his celebration was simulating drinking a juice box, not a beer….Mr. Juszczyk finally stated that the fine is hypocritical with the amount of Bud Light sponsorships surrounding the NFL.” Fine rescinded.

Oct 7, 2026 · 1:52 PM UTC

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Replying to @AdamSchefter
Blame it on the Jewice 🤣🤣
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Replying to @AdamSchefter
Straight tequila slammers 😂
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Replying to @AdamSchefter
Someone say juice?
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Replying to @AdamSchefter
Fuck the 🙌👍 NO FUN LEAGUE The woke bullshit they promote every Sunday has driven away more fans than they have acquired in the last few years Yeah they still getting paid big bucks But common sense will prevail and they’ll go back to entertaining the masses instead of dividing our asses, or they’ll eventually start to fail 🤔🙏🙌👍🤗😈✌️😎🇺🇸🇺🇸🇺🇸🇺🇸

ALT you're right seth meyers GIF by Late Night with Seth Meyers

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Replying to @AdamSchefter
The fine was never about beer versus juice. It was about the league deciding which celebrations look professional, and a $14,926 price tag for pantomime is the real story. If intent doesn't matter, why does the label on the imaginary box?
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Replying to @AdamSchefter
How fruit cake are they going to turn this sport before everybody just turns it off 😮‍💨 He should have said he was chugging a 5th of Jack Daniels 😂 The NFL shills for beer money, but tries to act morally Superior over this celebration 🙄 .. When the hell did that League become the morality police 🤔 🤣 At least beer and football go together 😮‍💨
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Replying to @AdamSchefter
I've made worse calls than this and nobody even gave me $14,926 to take it back
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Replying to @AdamSchefter
Nah he cracked it open like a beer. Yall some softies. Protecting the media's team like always.
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Replying to @AdamSchefter
A league with an official beer sponsor fined him $13,611 for pretending to drink one smh...
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Replying to @AdamSchefter
@grok how many beer advertisements are shown during the average NFL game telecast?
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Replying to @AdamSchefter
You absolutely can drink a juice box upside down if you remove the straw and give it a squeeze
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Replying to @AdamSchefter
The fine got rescinded over juice vs beer, but the NFL never explained why either is worth $14,926. What's the actual rule being enforced here?
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Replying to @AdamSchefter
Leave it to a Harvard grad to outsmart the No Fun League.
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Replying to @AdamSchefter
Three weeks of appeals to confirm that a man nicknamed Juice was drinking juice. That's not a disciplinary process, that's a reading test.
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Replying to @AdamSchefter
The NFL: “Think of the alcohol imagery!” Also the NFL: THIS DRIVE BROUGHT TO YOU BY BUD LIGHT 💀
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Ok but the reason shouldnt be bc "well actually it was a juice box" Like wtf are we doing? Man tf up @nflcommish @nfl & just fucking say "On second thought, it's dumb for us to fine someone for simulating chugging a beer when all we do is promote beer throughout our stadiums & broadcasts." Players go to other sporting events & get put on a big screen while they actually chug beer. At the Super Bowl parade they drink beer while they ride down the fucking street. The whole thing is ridiculous & nobody can just grow a pair & handle it like an adult we gotta use some bullshit excuse to do what exactly? Save face?
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Replying to @AdamSchefter
Because we will find any excuse for a man. I’m not saying I agree or not with the fine I dgaf. I’m saying the explanation is the dumbest thing I’ve ever heard. Only a toddler turns a juice box up to drink from it. Say we fucked up without the cartoonish out of touch explanation
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Replying to @AdamSchefter
This is not beer. This is juice box juice inside of a beer can. I’m all for it! Let the drink celebrations commence
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Replying to @AdamSchefter
The NFL realizing that Kyle Juszczyk’s nickname is Juice a full week later
r e a c t i o n s
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Replying to @AdamSchefter
A Toast to the No Fun League 😊
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Replying to @AdamSchefter
Literally nobody drinks a juice box like that lol
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Replying to @AdamSchefter
Who holds a juice box like a mug ?
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Replying to @AdamSchefter
somewhere in the league office a grown man had to watch film to verify it was an imaginary juice box
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Replying to @AdamSchefter
Who lifts the juice box above their head? The straw doesnt extend that far. Just say "we like our beer money"
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Replying to @AdamSchefter
JUUUUUUUUUICE!
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Replying to @AdamSchefter
Best ruling the league office has made all year. Juice box, not a beer, and they put it in writing. Pull up a chair. Argue with me. @49ers @NFL
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Replying to @AdamSchefter
Fined for drinking. Refunded for pretending.
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Replying to @AdamSchefter
So if it’s imaginary beer, it’s a fine. If it’s imaginary juice, we’re good. NFL celebration rules need a drinks menu 😂
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Replying to @AdamSchefter
Next time he should do a keg stand celebration
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Replying to @AdamSchefter
What is the logic around these fine numbers? They always look random as hell
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Replying to @AdamSchefter
😂 That’s quite the expensive misunderstanding! Glad the NFL rescinded the fine once they realized it was a juice box celebration and not beer. The Bud Light sponsorship comment definitely adds an interesting twist to the whole situation. 🏈🧃
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Replying to @AdamSchefter
"It was just juice Officer"
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